Pros & Cons
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- Impressive CMS
- Robust third-party app store
- Useful AI tools
- Strong community assistance
- 24/7 live chat
- Free tier
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- Many templates cost extra money
- Tight bandwidth and storage limits
- Separate e-commerce tier
- Lacks phone customer support
Webflow Website Builder Specs
| Basic Image Editing | |
| Blogging Tool | |
| Download Selling | |
| Free Version Offered | |
| Site Membership | |
| Site Portability | |
| Web Store |
Everyone, from casual bloggers to small business owners, needs a website that keeps up with today’s evolving internet. The best website builders achieve this by striking a balance between power, flexibility, and ease of use. Webflow offers an intuitive CMS, AI tools, and helpful community support. However, its relatively limited bandwidth and storage may prompt you to purchase add-ons that quickly increase your bill. As a result, Webflow is a step behind Duda and Wix, our Editors' Choice winners for website builders.
Plans and Pricing
Webflow recognizes that a free tier makes any website builder more attractive. However, as with Wix, a no-cost Webflow site comes with limitations. You're locked into building an online destination that has a paltry two pages and a 1GB monthly data transfer limit. You can create up to 50 CMS items (user-created content, such as blog posts), which is pretty low. On the upside, the free tier includes welcome security features, such as an SSL certificate, two-factor authentication, and basic DDoS protection. All tiers, including the free tier, provide Webflow AI tools (more on those in a bit). You must subscribe to a plan to access more Webflow features.
(Credit: Webflow/PCMag)The Basic paid plan ($18 per month) comes with 10GB of monthly data transfers, 10GB of file storage, and the ability to create up to 150 webpages. However, you must pay $0.50 per gigabyte if you need more space (the storage limit maxes out at 100GB). Next up is the CMS tier ($29 per month), which builds upon Basic by increasing the monthly data transfer limit to 50GB and opening the door to 2,000 CMS items. The top-level Business tier ($49 per month) ups the monthly data transfers to 100GB, increases the CMS items to 10,000, and doubles the maximum website page count from 150 to 300. You can lower the price a bit by signing up for an annual plan. Check out Webflow's plan chart for more information on storage and features.
You must contact the company to request a custom plan if you require enterprise-grade services. Paid plans include custom domains, the ability to add multiple editors to your site, and a form that lets site visitors upload files for you to collect. If your site exceeds the bandwidth limit, you're given one month of surge protection (your account gets bumped to a pricier tier afterward). You can also buy additional bandwidth as an add-on, starting at $30 per month for an extra 50GB.
Overall, Duda and Wix are better values since they don't demand as many optional, additional payments beyond the initial subscription. Duda, for example, has unlimited storage and monthly data transfers. And Wix has unlimited monthly data transfers with all paid plans (though there are various storage caps with each tier, starting at 2GB).
Templates, CMS, and Page Flow
After signing up for an account, you can design a site from scratch or choose a template. Webflow has more than 1,500 templates designed for various categories, including blogs, businesses, and portfolios. However, only some of those templates are free. Many of the best templates I saw cost extra money, ranging in price from $29 to $129. Squarespace also has premium templates, but its free templates look significantly better than Webflow's offerings.
(Credit: Webflow/PCMag)Webflow smoothly walks you through the basics of its builder with its handy checklist. I was immediately impressed by how much information Webflow's interface conveys without feeling overwhelming. For example, the Navigator tool breaks down your site's overall structure, and selecting an element launches style options. It's also easy to switch between desktop and mobile views. That said, you cannot change templates once you've picked one, which is a common limitation of website builders. GoDaddy and Weebly are two exceptions, letting you easily swap templates.
The page design tools enable you to search for specific assets and view the logic behind how pages are organized and flow together. For example, you can easily add video players, search bars, social media buttons, photo grids, and reCAPTCHA fields. While positioning site elements, you can see how they roughly snap to a grid. Overall, it feels less rigid than GoDaddy Websites + Marketing's page designer. Often, it's a simple drag-and-drop experience. If not, Webflow displays a message explaining where a specific segment should be placed on your site.
Similar Products
Our Current Picks for The Best Website Builders for 2026
(Credit: Webflow/PCMag)As someone who regularly works with content management systems, I was intrigued by Webflow's CMS tool. With it, I created an efficient pipeline for regularly creating and managing new content on my site, such as blog posts or menu items, without altering the entire design. Note that your tier determines the number of CMS items you can create, starting with 50 items in the free tier. Webflow also lets you transfer your site's data elsewhere should you decide to pack it up.
Webflow provides more image editing functionality than rivals like Bluehost and Dorik. It's no Photoshop replacement, but you can do more than just insert images. In testing, I easily resized pictures, changed their opacity, adjusted their borders, and applied filters and transitions.
AI, Apps, and E-Commerce
Many website builders, including Dorik and Hostinger, supplement their services with AI tools that make it easier and faster for anyone to create sites. Webflow has them, too, available in all tiers. In my tests, the AI assistant accurately answered questions about how to use the builder, provided suggestions on how to rewrite text for clarity, translated the words into new languages, and optimized pages for SEO. These are expected AI features in a modern website builder, but my stance remains that AI tools are generally unnecessary—a human touch prevents cookie-cutter sites.
(Credit: Webflow/PCMag)You can also expand your site's functionality by adding third-party apps, including analytics, CRM, and surveys. Like templates, some of these apps are free, while others require a payment. For example, Lokalise, a translation app, has a free trial. However, its paid plans start at $144 per month. If you want to create your own apps, Webflow has you covered. Its new App Gen AI tool generates code based on prompts, so even novices can build full-stack web apps hosted on the Webflow Cloud platform.
Speaking of extra costs, let's discuss e-commerce. You must sign up for one of Webflow's separate e-commerce tiers to make money from your website. The entry-level plan starts at $42 per month for 500 e-commerce items, and it includes all the features of the CMS tier. Duda's e-commerce packages also incur additional costs, but they’re more affordable on average, starting at $33 per month.
Once enabled, you can sell hundreds of items from your Webflow store, including digital goods and subscriptions. Webflow integrates with popular payment platforms, including Apple Pay, PayPal, and Stripe. You can also market your store through Facebook, Instagram, Google, and Mailchimp.
(Credit: Webflow/PCMag)Uptime Monitor and 24/7 Support
What good is your website if it frequently goes down? Fortunately, you can expect strong performance with your Webflow site. Webflow has a monitoring tool that lets you see the service's current status. During testing, the page typically displayed 99% uptime or higher. When an outage occurs, you can view details about what happened and how the issue was resolved.
Webflow provides various options to help you find the support you need. You can search through the company's comprehensive documentation and active community forums, chat with an AI assistant, or message a live representative 24/7. To better identify an issue, you can upload screenshots or screen recordings. The only thing it lacks is phone support. Still, with this variety of help options, I was able to quickly find answers to my questions, either from a real person or a message board thread.
Final Thoughts
(Credit: Webflow)
Webflow Website Builder
Webflow is a website builder with a full-featured content management system and effective AI tools, but unlocking its full power quickly becomes expensive.