Pros & Cons
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- Flex templates offer truly responsive designs
- Strong tools for crafting phone and tablet sites
- Powerful traffic analysis and AI SEO assistance
- Capable web store tools
- More than 100 templates
- Lets you use custom CSS and HTML code
- Strong e-commerce options, with support for digital downloads and memberships
- Unlimited storage and monthly data transfers with all plans
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- Expensive
- Limited widget catalog
- Doesn't let you easily switch templates
Duda Specs
| Basic Image Editing | |
| Blogging Tool | |
| Download Selling | |
| Site Membership | |
| Unlimited Monthly Data Transfers With All Plans | |
| Unlimited Storage With All Plans | |
| Web Store |
Simplicity is Duda's selling point. The website builder lets you quickly and easily build attractive websites that look great on desktops, smartphones, and tablets. Despite high-end tiers that target professionals, Duda lets you create handsome sites even if you have little design or technical knowledge. Featuring numerous templates, strong e-commerce tools, and a top-tier editor, the slick and powerful Duda is an Editors' Choice winner for website builders alongside Wix, which stands out for its fantastic free tier.
Pricing Options
In the past, Duda let you create a website for free. Today's Duda lacks a free tier, but you can sample the service using its 14-day free trial. It has three paid tiers that focus on collaborative websites. The first is Basic ($25 per month, $19 per month if billed annually), which lets a single user create one website. However, Basic limits your customer support contact method to email.
(Credit: Duda/PCMag)Team is the next tier up ($39 per month, $29 per month if billed annually). It increases the number of maximum team members to three, adds chat and phone support, and lets visitors leave site comments. The Team tier is where Duda focuses on web agencies, software as a service (SaaS), and web hosting services, with client billing and management options and white-label analytics added as features. In fact, the next tier is called Agency ($69 per month, $52 per month if billed annually). It lets you build up to four websites, rope in six team members, and build widgets to give your site unique capabilities. Beyond these main tiers, Duda offers a White Label tier ($199 per month, $149 per month if billed annually) with more enterprise customization. Duda also has a full-on custom option if you need managed services and 24/7 dedicated support, but you must contact the company to get a quote. Each plan comes with unlimited storage and monthly data transfers.
Although each paid tier is built for a certain number of sites, you can add more for an additional monthly fee. This fee is dependent on your subscription plan; it costs $19 per month for each site you add to the Basic tier, and $17 per month per site for the other tiers.
E-commerce also costs extra. The standard eCommerce add-on is $7 per month for a maximum of 100 products in your digital storefront. For an additional $20 per month, you can sell up to 2,500 products, sell on Amazon and eBay, and even create multilingual stores. The top-end eCommerce plan costs $45 per month and lets you sell unlimited products and leverage a Square point-of-sale system. All these costs add up, since they're added onto the base subscription price, and can threaten to push Duda out of the realm of the casual user. Wix's business plans start at $36 per month.
Building a Website
To start a new site, you choose from more than 100 attractive, modern templates. There's a search bar if you're looking for a specific template, but Duda has many other sorting options. You can look by overall color or filter by categories, such as Online, Travel, Restaurant & Food, and Blog. Duda makes it simple to see everything it offers, unlike Squarespace and other website builders, which have questionnaires to help narrow the template hunt.
After clicking a template thumbnail, you'll see a panel that displays how the template looks when viewed on a phone or tablet. You can even see how the template looks on all three device types—desktop, smartphone, and tablet—at once. That's better than what many site builders do. Strikingly, for example, has just one preview. However, you can resize the browser window to see how it will look on smaller screens.
(Credit: Duda/PCMag)Once you choose a template for your Duda site and start customizing, you can't easily switch templates later, as you can with Squarespace or Simvoly. That's because Duda sites aren't responsive in the strictest sense, though they fit the search engines' criteria for mobile presentation. This means they don't stretch and compress all elements as you resize the browser window. Duda uses the term responsive when describing sites it builds—not incorrectly—to mean that the presentation reformats based on whether you're viewing it in a desktop browser, tablet, or smartphone.
Duda's approach means you get a lot more control over your site design and can tweak it to look different on mobile. If you want to completely rebuild your site, you can at least save some data (like images and store content) so you don't need to start from scratch with a new template. You can also manually tweak the JavaScript.
Duda also has Flex templates, which are advanced editing options that let you create entirely responsive sites. As a newer feature, though, it offers just a handful of templates. You can add Flex sections to traditional Duda templates, giving you more freedom in how you arrange elements within those parts of your site. You can even restrict Flex editing to certain team members.
You build your site using the selected template, which is pre-populated with dummy content. You can pull images and so on directly from an existing site or a Facebook page. For more on getting started building your site, read our primer on how to create a website.
Web Design Tools
We started with the DigiStore template. The site builder interface features an intuitive left sidebar where you'll find tools for managing and designing your site. These let you customize your theme colors, text, and navigation, as well as add and manage pages and site settings from choices on the left panel. An arrow lets you collapse this sidebar for a helpful, full-page view. Also helpful are the Undo and Redo icons that work no matter what you're doing on the site. Ctrl-Z works, too. Furthermore, you can always get help by clicking a chat bubble icon at the bottom right—very handy.
The basic page elements—images, text boxes, buttons, dividers—appear when you click the Widgets button. You may find this a bit confusing, as widgets are typically third-party goodies rather than these basic site elements. You drag the elements onto your web page, as with Weebly and other competitors. Aside from Flex sections, you can only drop elements in allowed areas, but it's not hard to add columns or change spacing to customize the layout to your taste. In fact, we love how you can choose Add Row or Add Column right from a page's Row button, which appears when you hover over any section.
Third-party items, such as Disqus and Facebook comment modules, are included in the Widgets group, but Duda lacks a large catalog of third-party integrations like those found in Wix. Duda has continued to update its limited App Store with a handful of new selections, such as Chatfully and EmbedReviews. However, using a web builder like Bluehost WonderSuite connects you to the much more expansive WordPress plug-in ecosystem. Upon launching Duda, you see the latest service updates, including new apps, templates, and features.
(Credit: Duda/PCMag)Duda also integrates with services such as OpenTable, PayPal, vCita, and Yelp. For example, its integration with Yext embeds structured schema data into your website, making it easier for other sites to machine-read it. This helps search engines parse your site.
The service makes it a breeze to incorporate social sharing buttons, including Facebook Likes, comments, and albums; a Twitter/X feed; and a WordPress feed. When we added the Click-to-Call feature to our test site, it merely displayed our number, which smartphones display as a link that opens the phone dialer.
Duda's editor works well due to its clean and consistent layout. Along the top is an ever-present toolbar that lets you switch pages, undo your last edit, save your work, preview your site, publish your site, and view your site in three different screen sizes. The toolbar also grants access to your Dashboard page, from which you can manage all your existing Duda sites, start new ones, and connect them to a personal domain. There's an option to purchase a new domain name through Google Domains or Hover, and Duda offers specific integrated help for using a custom domain obtained from the major domain name registrars.
If you don't choose a custom domain, Duda assigns your site a URL (you can pick your own prefix if it's not already taken). If you've built pages but aren't ready to publish them, you can save your edits for later publication. Duda lets you schedule overall site publication at a specific date and time, as Weebly does.
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(Credit: Duda/PCMag)Whenever you hover over any item on your site, you see a button offering relevant edit options. It also supports right-clicking, which gives you a context-sensitive menu for each element. This provides an easy way to edit, align, or remove content. You can move elements around the page and resize them, though, as with most mobile-friendly site builders, your choices of where to move items are limited. For a paragraph object, the context menu lets you pull content from another site, edit the text, format it, and even hide it for selected device types. Clicking a page navigation link in the site designer takes you to that page on your site; you don't have to select it from a page menu as in some other site builders, though there's also a dropdown menu for switching among your pages.
The Manage Pages panel is simple and clear, with SEO and navigation options available under a gear icon. It also lets you import images and site info from an existing site. To add a new page to my site, you simply tap the +New page button. There's a selection of 10 page types to choose from, including Blank, URL, About, Contact, Photo Gallery, List, and Complex Page. Pages can be password-protected via the Settings menu. Hovering over a page type's thumbnail shows its layout on the three device sizes. The AI SEO Assistant can generate relevant meta tags for your pages, and you can grant permission for team members to adjust tone and translate text with AI Content Assistant.
Duda also has a very serviceable blogging tool. This lets you save and preview posts that you can format and add images to taste. Every option dialog for every Duda site element includes a Settings tab that lets you edit spacing in pixels, the CSS code, and—for premium accounts—the actual HTML code for the element.
The service lets you use Secure Sockets Layer certificates (SSL), so site visitors see HTTPS in the browser address bar. Most modern browsers make HTTPS connections by default; this level of security is especially important with the arrival of GDPR. Duda offers all the tools you need to stay compliant with privacy regulations for your European visitors. You can activate a cookie notification, implement a privacy policy, enable opt-in consent for contact forms, and offer a way to delete personal data.
In the end, building a site with Duda is a pleasure: The interface is mostly quick, unlike some builders that take a few seconds to load modules. As with most such services, moving objects around can be finicky, but Duda got us the results we wanted.
(Credit: Duda/PCMag)Working With Images
To add images to your site, you can use the included stock photography, drag and drop photos from computer folders, or import images from online sources, such as Dropbox, Facebook, Flickr, or Instagram. The included stock photography selection has improved since our last test, turning up plenty of clothing rack shots when we searched for "thrift shop," for example. You can even enter an image's URL or perform a web image search to find the picture you want. Uploading multiple images at once? Not a problem, regardless of whether it's a whole folder or multiple selected images within a folder.
You can crop, resize, and even open an embedded image editor for some online photo editing and effects. That's better than Web.com's basic, limited image editing. In testing, we added a clickable link and tooltip, and changed the Alt text in the image-editing dialog. If you need more control, a gear icon gives access to CSS and HTML code.
There are many photo gallery options, including image size, frame style, spacing, and animation. We also like that once you add an associated Facebook page, any public images from that page appear in the Duda images manager. You can also connect an Instagram account, so your photo gallery can pull images from there.
Mobile Site Design
Duda offers separate site-builder views for desktop, smartphone, and tablet designs. Our test Duda site looked as good and felt just as comfortable to navigate on an iPhone as it did in a PC web browser. A cool option lets you hide any image on a device of your choice—desktop, tablet, or phone. Some content doesn't work well in the smaller formats, so this is a valuable option.
The other side of mobile development is the ability to actually build or edit your site on a mobile device. Duda doesn't offer a mobile app for site building like Weebly does. Instead, it offers a mobile web version of the site builder. This features a touch-friendly design with a menu bar for adding and editing widgets. This also lets you add photos to your site right from the tablet.
Social Features
With Duda, you can add buttons that link to your Facebook, Twitter, and other social media accounts. As with Weebly, Duda offers many monochrome or color buttons in different size choices. An older-style Share bar also lets you add buttons, but these aren't customizable in the way the other buttons are, offering no choice of button designs or even which social networks are included. You're better off sticking with the Social Icons option. You can also include an on-page Twitter feed, a Facebook Like button, and Facebook comments.
E-Commerce Features
Duda includes a full sales system, with shopping carts and checkout pages like those you get with Squarespace, Weebly, and Wix. You can also plug PayPal buy buttons into any site page, add printable coupons for site visitors, and create customer memberships. Any Duda user can add a 10-page web store to their sites, assuming they've paid for the eCommerce add-on. The process is slick, clear, and guided.
When you add a store under the eCommerce section, Duda builds a new page for your site with a demo catalog, and it displays a Help box explaining how to set it up. A tooltip tour explains your store page, shopping cart, search, and store management features. There's a separate Store Control Panel page where you add products and configure shipping and payment options. Credit card transactions automatically use SSL security.
Another well-designed wizard takes you through the store setup process. Adding images and formatting text is easy, as is assigning categories and SKU numbers to your products. You can also change localization to support non-US currencies. Shipping options are integrated with UPS and FedEx, or you can set custom rates. FirstData, PayPal, and Stripe are the available payment processing options. You can import product lists in CSV, LiteCommerce, and XCart formats. Finally, Duda supports selling digital downloads (which the company calls "e-goods"), but there's a maximum size depending on your eCommerce add-on. Standard allows up to 100MB file sizes, Advanced goes up to 1GB, and Unlimited boosts that number to 10GB.
Customer Service and Uptime
Duda has a few customer support options, which are largely dependent on your service level. In other words, the more you pay, the better your support experience will be. As stated earlier, Basic only lets you email the support squad, while Team adds phone and web chat to communication options.
More impressive was the Agency tier's priority support. At this tier, contacting support first brings you to a bot that takes your questions and tries to funnel you toward an answer in Duda's Knowledge Base. If that doesn't suffice, you can "Get in Touch," which connects you with a live agent. In our test, it took less than 30 seconds to reach an agent, and we received an answer to our questions 20 seconds after that.
Duda can also connect you with verified partners called Duda Experts to give you even more insightful advice on how to improve your site. The directory lists what services experts provide, which regions they are from, how highly they are rated, and how much they charge.
Reliable website uptime is one of the most important aspects of a hosting service. If your site is down, clients or customers will be unable to find you or access your products or services. Fortunately, Duda displays its uptime on its site, and the results are basically perfect. In short, Duda is stable and dependable.