Pros & Cons
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- Strong mobile site customization options
- Modern site templates
- Useful image repository
- Collaborative site editing
- Good online store options
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- Placing elements on the page was wonky in testing
- Limited free version lacks visual editor
Ucraft Specs
| Basic Image Editing | |
| Blogging Tool | |
| Download Selling | |
| Free Version Offered | |
| Site Membership | |
| Web Store |
In the early days of the internet, you couldn't build a website without coding. These days, website builders like Ucraft help you create a web presence without needing to code. It lets you whip up beautiful, modern, mobile-friendly pages with tools that bring the site builder further in line with rival services. However, Ucraft's interface is less intuitive than those of its competitors, and its free version is disappointingly limited. Overall, Ucraft is a good tool, but you'd be better off creating a website with Duda or Wix, our Editors' Choice winners for premium and free website builders, respectively. The former offers more intuitive site-building tools, while the latter has more than 2,000 templates.
Plans and Prices
You get started by signing up for an account, which requires only a name, email address (with verification), and password. You can start with a free account, which includes Ucraft branding, an SSL certificate, 24/7 support via web chat, unlimited monthly data transfers, and limited website customization. Unlike Wix, Ucraft imposes numerous limitations on free site design options (more on that later), and you can only create one site per account.
Paid accounts start at $14 per month for the Website tier, which removes Ucraft branding and includes a custom domain name. It also comes with full site customization options and the ability to sell up to five products online. Next up the ladder is eCommerce Starter ($21 per month), which increases the product ceiling to 20 and adds more online store features. eCommerce Growth ($48 per month) increases your inventory to 500. Ucraft's top-level eCommerce Unlimited plan ($125 per month) features unlimited products, inventory locations, and page collection items.
(Credit: Ucraft/PCMag)Ucraft's pricing is generally in line with other website builders. For comparison, Wix starts at $17 per month and increases to $159 for its top business offering. Meanwhile, Squarespace charges between $25 and $139 per month.
Building a Website With Ucraft
As with just about every other DIY online website builder, you get started by selecting a template. The designs are stylish, with many featuring full-page images and minimal navigation. However, Ucraft has a little more than 70 templates in total, while Wix has more than 2,000. Once you choose a template, you must select a domain name. Free sites get domains in the form of yoursitename.ucraft.ai. Ucraft's AI tool, called Ucraft Copilot, generates layouts, designs, and descriptive text based on your prompts.
Starting my testing with a free account, I discovered that most customization options, including the visual editor, are not available to free account holders. That's unfortunate; Weebly and Wix's free versions provide nearly all the same features as their paid counterparts, aside from e-commerce and large storage and bandwidth options.
With a premium account, you can use the usual page design elements: Images, galleries, titles, paragraphs, videos, icons, logos, buttons, and social buttons. I like that there's a search field within the widgets, blocks, and overlays panel to quickly find items. Most elements let you add hover and load effects, such as slide-ins and reveals. Ucraft's logo builder is a helpful feature that sets the service apart from many of its rivals. With it, small businesses without the resources to hire a professional designer can whip up a logo in a few easy steps.
(Credit: Ucraft/PCMag)The interface, on the other hand, is a bit clunky. You can drag and drop site elements, but you're limited in terms of how and where you can place them on the page. Everything snaps into predetermined grid spots, but I wasn't always sure where an element would move while I dragged it. However, section dividers guide you as you drag elements. It's not as intuitive as Duda or Wix.
Separate from the building page is the Designer Tools page, where you adjust title fonts and change layout options (the latter lets you adjust the space between elements and blocks). Double-clicking text allows you to adjust its font, size, spacing, and color.
You can upload multiple JPGs from your PC or select images from a curated, searchable collection of free stock photography. Ucraft helpfully saves all your uploaded photos, allowing you to reuse them elsewhere on the site (but not on any other Ucraft sites you may have). Your options for video embedding are Vimeo and YouTube, though you can also upload an MP4 file.
Ucraft features basic photo editing tools to help you tweak the brightness, contrast, and color saturation of your images. You can crop images, choose load animations, and rotate and scale images.
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The website builder provides a range of quality options for adding pages to your site. You start doing so from the Dashboard's Pages button. The overall template you chose determines what pages are initially included in your site. Of course, you can add to and delete these, but you may not see page types like Store when you add a page. You can, however, duplicate a template page or just create and customize a blank one. You can also password-protect individual pages for security or paywall purposes.
Ucraft's templates also include blogging templates. The blog maker lets you save a post as a draft, schedule, apply tags, add categories, and assign multiple authors. You can also enable comments, but that requires a Disqus account. After you create a post, it appears on your Articles Dashboard page.
(Credit: Ucraft/PCMag)Unfortunately, Ucraft makes your site live by default as soon as you start editing it. I prefer builders that let you save a version before making it live, such as Wix. But you can set your site to Offline in Site Settings to avoid this. The Settings page also lets you password-protect, set a favicon for, and cache your site. The last option only works for custom domains and results in faster page loading. But you must remember to clear the cache when you update the site. A versioning feature is tied to this caching, allowing you to test different site content on your custom domain versus your Ucraft.com subdomain.
Please note that at the time of this review, Ucraft is migrating existing sites to its updated Ucraft V2 platform. As a result, you may experience occasional hiccups, such as the brief server errors I encountered while creating a new site.
Making Money From Your Ucraft Site
With a free account, you can sell up to five physical products; with a paid Ucraft account, you gain full, robust e-commerce options. Some of e-commerce blocks are essentially online catalog pages with customizable layouts. But to actually change commerce options, such as price, you must visit the dashboard's eCommerce page. There, you add products, set up payment gateways, and even enter shipping and tax options. The payment services include PayPal and Square.
You can bulk-update a group of selected products and import them via the CSV, LiteCommerce, or XCart formats. Sharing your store on eBay, Facebook, and most other online marketplaces is easy, with built-in options. You can sell downloads and subscriptions, conduct email marketing campaigns, and create discount coupons for your products. Ucraft checks all the boxes for adding online selling to your site.
If you're trying to grow your audience, Ucraft provides a built-in analytics tool in the dashboard. You can track the number of visitors to your site, along with other key details such as location and device used. The analytics page also displays financial data, including the profit your store generates. The SEO tools indicate whether your pages are optimized, which is necessary for getting your pages in front of as many online people as possible.
Mobile Site Building
One cool option that I haven't seen in other site builders is the Visibility feature that appears in Ucraft's context menus. With it, you can choose which device display types an element appears on. It's a boon to customization because a large image that works well on desktop browsers may look awful on smartphones or tablets. However, Ucraft lacks a tool for editing your site's design on a mobile device.
Ucraft has an app for managing your store and products from the road—as long as you have an eCommerce Starter ($21 per month) account or above. It offers advanced features, such as abandoned-cart emails, to prospective buyers. It's a comprehensive and well-executed e-commerce feature for interacting with potential customers.
(Credit: Ucraft/PCMag)Customer Service and Uptime Monitor
Linger on the Ucraft website a little, and the builder's chatbot will start engaging you, asking if you need help. I found the people behind the help chat (available 24/7) attentive and knowledgeable. In fact, it reached the point where I felt someone was always watching me build the site. A help button is located in the lower-left corner of every screen. It directs you to a well-stocked support page featuring tutorials on frequently needed topics, including Getting Started, Designer Tools, and Logo Creation. Ucraft also lets you monitor its uptime. In testing, even with occasional, brief server errors, Ucraft proved to be very stable.
Final Thoughts
(Credit: Ucraft)
Ucraft Website Builder
Ucraft provides visually appealing templates, robust mobile site customization, and 24/7 customer support, but it's less intuitive than competing website builders and has a very limited free tier.