(Credit: Will Greenwald/PCMag)
Apple has reportedly stopped work on its Vision Pro headset and shifted staff to other teams within the company, MacRumors reports.
The Vision Pro was unveiled in 2023 and launched in early 2024. The headset, powered by the M2 chip, had a slow start, with many complaining about its weight and scoffing at the $3,500 price tag. That year, suppliers reportedly produced enough components for about 600,000 Vision Pros, but sources tell MacRumors that the product had a high return rate.
Apple upgraded the device with an M5 chip in October, while also introducing new headbands for better weight distribution. Still, it was a hard sell, especially since Meta's popular Quest VR headsets start at just $350.
According to MacRumors, some employees who worked on the Vision Pro have been transferred to the company’s Siri team, while others are being moved elsewhere. Former Vision Pro lead, Mike Rockwell, has been leading the Siri team since March 2025.
We've heard rumors about the Vision Pro's demise before; in mid-2024, it was reportedly ditching a Vision Pro update to focus on a more affordable version, but we ended up with the M5 refresh. Still, with CEO Tim Cook on his way out, now is a good time to shake things up.
Since last year, we’ve also been hearing rumors about Apple prioritizing smart glasses over a lighter Vision Pro to rival the Ray-Ban Meta smart glasses. Last month, Bloomberg reported that the company is testing at least four different frame designs.
Apple’s immediate focus, though, would be on updates to its operating systems, set to be announced at WWDC on June 8. By September, John Ternus will be CEO and take control over Apple's fall hardware announcements, which could include a foldable iPhone.