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Tim Cook to Step Down as Apple CEO, Hand the Reins Over to John Ternus

Ternus, senior vice president of hardware engineering, will officially become Apple's new CEO in September. Cook will remain as the company's executive chairman.

 & Michael Kan Principal Reporter

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The rumors are true. Tim Cook will step down as Apple CEO, and hardware engineering chief John Ternus will take over and lead the fabled iPhone and MacBook maker.

The leadership change, announced late on Monday, will take effect on Sept. 1. "The transition, which was approved unanimously by the Board of Directors, follows a thoughtful, long-term succession planning process,” Apple says.

On Ternus taking the reins, the 65-year-old Cook said Apple's next CEO “has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor. He is a visionary whose contributions to Apple over 25 years are already too numerous to count, and he is without question the right person to lead Apple into the future.”

Ternus didn’t reveal how he might operate as CEO. For now, he said: “I promise to lead with the values and vision that have come to define this special place for half a century.”

Ternus joined the company in 2001 on the product design team before becoming vice president of Hardware Engineering in 2013, and then SVP in 2021. 

John Ternus and Tim Cook
(Credit: Apple)

To take over Ternus's responsibilities on the hardware side, Apple announced that Johny Srouji, perhaps best known for his iPhone and MacBook chip architecture work, will become chief hardware officer.

There has been much speculation over who might take over for Cook. Selecting Ternus may suggest the company is prioritizing hardware over software amid the tech industry’s AI scramble. Apple noted that Ternus “was instrumental in the introduction of multiple new product lines, including iPad and AirPods, as well as many generations of products across iPhone, Mac, and Apple Watch.”

Meanwhile, Cook will stay on as executive chairman of Apple’s board. Current Chairman Arthur Levinson will become an independent director in September. “As executive chairman, Cook will assist with certain aspects of the company, including engaging with policymakers around the world,” the company adds. 

Cook has been leading Apple for nearly 15 years. He was named CEO in August 2011 after company co-founder Steve Jobs resigned due to his battle with cancer; Jobs died weeks later. Cook attempted to follow a roadmap Jobs oversaw before his death, all the while presiding over Apple’s massive global growth and expansion into new product categories, including smartwatches and VR headsets.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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