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It's about to get more expensive to watch Ted Lasso and The Morning Show. Apple TV+ is receiving its second price hike since the streaming service launched in 2019.
Consumers will now have to pay $9.99 per month, up from $6.99. But that's not all: Apple is also raising the price for Apple Arcade, Apple News+, and the Apple One bundle.
- Apple Arcade now costs $6.99 per month, up from $4.99.
- Apple News+ is increasing from $9.99 to $12.99 per month.
- The Apple One bundle, which includes cloud storage, Apple TV+ and Apple Music, among other services, now costs $19.95 per month for individuals, up from $16.95.
- The Family plan for Apple One will cost $25.95, an increase from $22.95.
- The Premier plan is also going up to $37.95, up from $32.95.
"Existing subscribers will see these price increases 30 days later, on their next renewal date," the company says.
In a statement to 9to5Mac, Apple signaled the price increases are about funding quality content and features for its various subscription services. The company also noted Apple TV+ has “made history for streaming services” by offering an array of award-winning movies and shows in a short amount of time. (One thing it won't be funding: season three of The Problem With Jon Stewart.)
Still, the price increase occurs one year after Apple raised prices on Apple TV+ and other services. On the bright side, Apple Music remains at $10.99 per month for now. But these price increases are happening across the board. Netflix announced yet another price increase last week on its higher-tier plans, and this year alone, we've seen similar moves from Disney+ and Hulu, Discovery+, YouTube TV, and Max, among others.
The video-streaming explosion promised to let us eliminate hefty cable bills and pay for only the services we actually watch. But when Netflix alone is charging $23 per month, and more and more services creep toward that $10-per-month mark, how much are we really saving?