YouTube TV Gets $8 Price Hike, Now Costs $72.99 Per Month

After three years, another hefty price hike has come to YouTube TV. On Thursday, the streaming service announced it's raising the monthly cost by $8.

That means consumers will have to pay $72.99 per month, up from $64.99. The price hike takes effect today for new customers and on April 18 for existing subscribers.

YouTube TV says the price hike is due to broadcast partners jacking up fees as the service prepares to add NFL Sunday Ticket. “As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost,” the company tells subscribers.

Unlike the regular and free YouTube service, YouTube TV gives you access to over 100 live TV channels from broadcast partners, including ABC, CBS, Fox, and ESPN. The strong lineup has made YouTube TV an attractive option for consumers looking for a cable TV replacement. But the $8 price hike up may end up souring new and existing subscribers amid persistent inflation. (In contrast, the Hulu + Live TV plus ESPN+ plan currently costs $69.99 per month.)

YouTube TV conceded that some consumers may be upset with the change. “We are committed to offering a premium way for you to stream TV, but understand this new price may not work for you,” the streaming service said on Twitter. “We do hope YouTube TV continues to be your service of choice, but we want to give you the flexibility to cancel at any time.”

The price hike also arrives without adding any new features. But in some good news, YouTube TV is lowering the price for its “4K Plus” add-on from $19.99 to $9.99 per month. Subscribers who already enrolled in the 4K Plus tier will save $2 per month, even after the price hike.

About Our Expert

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

My first video game console: a Nintendo Famicom
I loved my Sega Saturn despite PlayStation's popularity.
The iPod Video I received as a gift in college
Xbox 360 FTW
The Galaxy Nexus was the first smartphone I was proud to own.
The PC desktop I built in 2013, which still works to this day.

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