My Top-Pick Fire TV Streaming Stick Is Just $25 for Prime Day

(PCMag/Amazon)

I've been covering media streamers and smart TV platforms since the days of the first Roku boxes, and some of the best streamers I've tested are seeing their prices chopped for Amazon's Prime Big Deal Days. Our favorite all-around streaming stick, the Fire TV Stick 4K, is just $24.99, half its usual price. And, if you want some hands-free voice control, the Fire TV Cube and Roku Ultra are both about 30% off, too.

Be sure to check out our coverage of the very best sales from Prime Big Deal Days 2025.

If your TV doesn't have smart features, or if you don't like its interface, you can add Fire TV for cheap with the Fire TV Stick 4K. It earned top marks and an Editors' Choice award at its typical $50 price, and now it's an even better deal. The stick can stream 4K HDR content in Dolby Vision, HDR10, and HDR10+, and it has fast Wi-Fi 6 connectivity. It's also loaded with features, including all major streaming services and Amazon's Alexa voice assistant, which you can access through its remote.

If you're willing to spend more to get fancier, the Fire TV Cube is just $99.99, down from the $139.99 it's usually sold at. It might cost as much as four Fire TV Stick 4Ks on sale, but there's good reason for that. It has hands-free voice control, letting you use Alexa and the more conversational Alexa+ AI assistant without picking up the remote. It also has HDMI passthrough and an IR blaster port, so you can control your game system, Blu-ray player, or cable box through the Fire TV interface and remote. Plus it's fully equipped for network connectivity, with the 6GHz-band-using Wi-Fi 6E and an Ethernet port if you want to run a cable to your router. It's just about the best-equipped media hub you can get.

If you'd like something simpler than Fire TV but still want lots of streaming power, the Roku Ultra is on sale for $69 down from $99.99. It's Roku's top media streamer, with a backlit voice remote that allows hands-free voice control, Dolby Atmos and HDR10 supports, Ethernet, and Wi-Fi 6. I like Roku's interface for how direct and easy it is to use, with a very accessible menu system that keeps the screen uncluttered and mostly free of ads and content suggestions, plus Apple AirPlay and audio streaming over Bluetooth. It also has hands-free voice control for the Ultra itself, your TV, and a handful of smart home devices, even without a full voice assistant like Alexa.

All three of these media streamers are great picks for their own reasons, and they're all enjoying some pretty deep discounts for Amazon's Prime Big Deal Days. Check them out, whether you just want simple media streaming, or plan to turn your TV into a voice-controlled smart home hub.

For more deals and discounts, check out our hub for all things Prime Big Deal Days and the following sales:

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About Our Expert

Will Greenwald

Principal Writer, Consumer Electronics

My Experience

I’m PCMag’s home theater and AR/VR expert, and your go-to source of information and recommendations for game consoles and accessories, smart displays, smart glasses, smart speakers, soundbars, TVs, and VR headsets. I’m an ISF-certified TV calibrator and THX-certified home theater technician, I've served as a CES Innovation Awards judge, and while Bandai hasn’t officially certified me, I’m also proficient at building Gundam plastic models up to MG-class. I also enjoy genre fiction writing, and my urban fantasy novel, Alex Norton, Paranormal Technical Support, is currently available on Amazon.

The Technology I Use

Where to start? I have a standard IT-issued Lenovo Thinkpad for writing and editing, supplemented with an iPad Air and an 8Bitdo Retro Keyboard when I want to write on the go. I also have a Lenovo Legion Go as a platform for running Portrait Displays’ Calman software and controlling the Klein K-10A colorimeter, Murideo SIX-G signal generator, and Leo Bodnar 4K Video Signal Lag Tester I use for testing TVs.

For gaming, I use a Nintendo Switch 2, PlayStation 5, and Xbox Series X, and a GeForce 5080-equipped MSI gaming laptop. I like collecting retro games as well, and have an Analogue Pocket and a ton of classic consoles and portables. Photography is another interest, and I use a Sony A7 IV when I’m shooting products and events, and a Fujifilm X-Pro3 for my own attempts at visual creativity. And for reading and writing, I’ve become partial to the Kobo Sage for books and the ReMarkable 2 with Type Folio.

When it comes to phones and tablets, I’m pretty platform-agnostic. I use a Google Pixel 8 for my phone and an iPad Air for a tablet. Android, iOS, and iPadOS are all totally fine, but I need a Windows PC. MacOS just isn’t for me.

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