(PCMag/Amazon)
Not only is it the time of year for Apple picking, it's also the time of year for saving big on Apple products with Amazon's Prime Big Deal Days Sale! We're seeing substantial discounts on popular Apple products (many of which have earned our Editors' Choice Award for their category). Whether you want to get a head start on your autumn shopping or just pick up some new tech for less, you'll want to check out these October Prime Day Apple deals.
AirPods Deals
When it comes to wireless, noise-cancelling earbuds, you won't find much better than our Editors' Choice-winning Apple AirPods Pro 2. The silicone earbud tips create a full seal in the ear, resulting in top-of-the-line noise cancellation, while the overall sound quality is exceptional with advanced listening modes (ANC, Transparency, and Adaptive). Plus, they're equipped with a clinical-grade hearing aid function. Whether you're a serious audiophile or a more casual listener, these are worth the investment—and right now, you can snag them on sale!
The AirPods 4 are Apple's most affordable wireless earbuds, and this Prime Day deal drops them to just under $90. They deliver excellent audio performance with strong bass and crisp highs, but you'll have to pay an extra $50 if you want active noise cancellation (ANC). For an open earbud design, they're our top pick, even without ANC. Our reviewer especially liked their seamless iOS connectivity and hands-free Siri controls, which even include head gestures.
The Apple AirPods Max offer the same outstanding sound quality and noise cancellation as the Apple AirPods earbuds, only in a gorgeous over-ear headphone design. They deliver a high-end listening experience, complete with spatial audio and an adaptive EQ (and even hands-free Siri access). The high price makes them more of a luxury item, but they still easily earned a rating of "Excellent" in our 2020 review. If the aesthetic and wide range of features appeal to you, now is a great time to grab a pair of these beautiful headphones at $120 off.
Apple Watch Deals
Apple's flagship smartwatch, the Apple Watch Series 10, is our Editors' Choice pick for iPhone users (and it also earned our Best of the Year Award in 2024). It's powered by the fast and efficient S10 chip and boasts tons of health, fitness, and lifestyle features, including GPS workout recording, an ECG, sleep and cycle tracking, music, podcasts, and support for third-party apps. It also has the newly added audio playback mode. Plus, the depth gauge and water temperature sensors also make it a superb choice for snorkeling and other shallow-water activities.
The previous-generation Apple Watch SE that we reviewed is an excellent option for those looking to spend a bit less on an Apple smartwatch, particularly with this extra Prime Big Deal Day discount. It still boasts many of the same core features of the Series 10, including fall detection, irregular heart rate and rhythm notifications, with basically the same access to apps and connectivity features. The trade-off? The absence of an always-on display and some of the more specialized health metrics, like body temperature and ECG. For most users, the Apple Watch SE hits the sweet spot in terms of balancing performance and price.
Geared towards serious adventurers and outdoor enthusiasts, the Apple Watch Ultra 2 is $150 off right now. This is the rugged, action-focused smartwatch in the Apple lineup, featuring a more durable titanium case, extended 55-hour battery life (a full day longer than the Series 10), an 86-decibel emergency siren, and an impressive 40-meter depth gauge. Plus, the optional cellular connectivity means you can leave your phone at home without worry.
Not sure which Apple Watch is for you? Check out our detailed comparison.
MacBook Deals
Apple's latest MacBook Air remains our Editor's Choice pick for ultraportable laptops, thanks to even faster M4 processing, an improved 12-megapixel center webcam, and a quiet, fanless design. Just as with previous models, the overall user experience is a pleasure for both work and play, particularly with the Liquid Retina display and responsive keyboard. Moreover, in testing, the battery lasted an impressive 20 hours. You certainly won't be disappointed with this laptop, especially with a $200 discount right now.
iPad Deals
When it comes to both performance and aesthetics, the Apple iPad Pro (2024) is the top tablet on the market, earning it our Editors' Choice award. The powerful M4 processing chip enables ultra-speedy app updates, media downloads, and more. Perhaps its most impressive (and long-awaited) upgrade is the stunning OLED screen, which makes using this tablet feel luxuriously high-end.
Balancing performance and price, the latest Apple iPad Air is our Editors' Choice tablet for students and creators. Now featuring the M3 chip, it delivers fast and efficient performance across most tasks as well as higher-quality photos and videos. Plus, "the iPad Air has a quality screen that is leagues better than the glare-prone glass of the base model iPad," according to our expert reviewer, Eric Zeman. If you don't need to run power-intensive workflows like ProLogic, then the iPad Air won't leave you disappointed, particularly since it's even cheaper with a $150 discount right now.
Recommended by Our Editors
The Apple iPad (11th Gen) earns our Editors' Choice award for affordable tablets, as it handles most common tasks (like web browsing, playing games, and streaming media) better than any other tablet in this price range. The LED screen is surprisingly bright and colorful, and thanks to an upgraded A16 processing chip, it's even faster than the previous iPad model, offering more power than most people actually need. For the average tablet user, this device is exceptionally capable and user-friendly.
Apple Pencil Deals
The Apple Pencil Pro is "Outstanding" with a host of advanced features that make it our Editors' Choice pick for serious digital artists and creators. In addition to tilt and pressure sensitivity, the Apple Pencil Pro adds squeeze and delete functions to the palette, along with a new barrel roll gesture and haptic vibrational feedback. Plus, it charges wirelessly and magnetically attaches to more recent iPads. On sale for under $100 right now, it's a real steal for this high-end digital stylus.
Beats Deals
The Beats Studio Pro are wireless, over-ear headphones that offer a rich, well-balanced sound complete with head-tracking spatial audio. You can listen to your favorite tunes via wired headphones (for high-res audio playback) or through Bluetooth in either noise-cancelling or transparency mode. We found their seamless integration with the Apple ecosystem to be especially noteworthy, along with their comfortable, cushiony fit and premium accessories. While we originally rated them as "Good," at a sale price of $170 (that's a 51% discount), they're a more than good pair of noise-cancelling headphones, especially for iOS users.
Powered by the Apple H1 chip, the sweatproof Beats Powerbeats Pro deliver the iconic deep bass sound signature the brand is known for, only in Bluetooth earbud form. In contrast to AirPods, these feature a sleek design that hooks over the ear and can be adjusted to ensure an extra secure grip. The nine-hour battery life is also noteworthy, with the case offering an additional 24 hours of playback time. Per our 2019 review, they earned a rating of "Excellent" with one of the big downsides being the price—but with an $85 discount, these are well worth it for fans of the Beats aesthetic and acoustics.
If you don't want to spend hundreds on noise-cancelling earbuds, then consider the Beats Studio Buds. While they're significantly cheaper than AirPods Pro (especially with this 47% discount), they offer similar features, including active noise cancellation, Spatial Audio, and one-touch pairing for iOS and Android devices. The overall audio output is solid, with powerful bass and crisp highs. The major trade-offs are lower-quality noise cancellation and a less polished listening experience – but if you don't need cutting-edge ANC technology, these make for a much more affordable alternative.
The Beats Fit Pro are designed to fit securely in your ear and stay in place, making them a compelling choice if typical earbuds tend to slip out of your ears. In terms of sound, they deliver the classic bass-forward Beats audio profile with above-average noise cancellation and adaptive EQ. We recommend them for iPhone users who love strong bass.
AirTag Deals
The Apple AirTags took home our Editors' Choice award for Bluetooth trackers. In our testing, the Bluetooth connection never wavered, with long-term use confirming a roughly year-long battery life. Pairing the AirTag to your iPhone or iPad only takes seconds, and then you practically never have to worry about losing your keys, wallet, luggage, or dog (or whatever you decide to attach the tag to). With this early Prime Day deal, you can get four AirTags for less than the price of three!
For more deals and discounts, check out our hub for all things Prime Big Deal Days and the following sales:
Brands
Product Categories
- Chromebook Deals
- Desktop Deals
- Earbud & Headphone Deals
- Gaming Laptop & Desktop Deals
- Headphone & Earbud Deals
- Laptop Deals
- Monitor Deals
- Printer Deals
- Projector Deals
- Robot Vacuum & Mop Deals
- Smartphone Deals
- Smartwatch & Fitness Tracker Deals
- Speaker & Soundbar Deals
- Tablet Deals
- TV Deals
- Wi-Fi Mesh Deals
Price Points