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Printers: Their Prices Are Insane

 & Jim Louderback jim_louderback@ziffdavis.com

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Buying Guide: Printers: Their Prices Are Insane

Jim Louderback

Contents

  • Printers: Their Prices Are Insane
  • Continued

Although you can get a printer essentially for free today, spend a few more bucks to get the Canon Pixma iP1600.

Back in the mid-eighties, a hyperexpressive character called Crazy Eddie hawked electronics on late-night TV. Along with inventing Christmas in July and touting his unbalanced mental state, he'd frequently bellow: "Our prices are so low, we're practically giving it all away!"

Nowadays, the big three ink jet–printer vendors seem to be channeling the spirit of Crazy Eddie. Canon, HP, and Lexmark each offer ink jet printers for less than $50—with some as low as $30. But what's really crazy is that the ink jet cartridges included in each box cost nearly as much as the printer itself. It's as if you get a free printer with every set of cartridges you buy.

Two of the printers I found, the Lexmark Z611 and the HP Deskjet 3740, come with just a color cartridge, even though both will need a black one to print text. The Canon unit comes with both cartridges in the box—a plus for most users.

The Z611 cost just $30 at Target and was for sale for as low as $24 at shop.pcmag.com. The lowest price I found for a replacement color cartridge was $23 at CompUSA. The HP Deskjet 3740 was a bit more expensive: $29 at CompUSA and $27 at shop.pcmag.com. The color cartridge was a bit cheaper—just $22 at Best Buy, CompUSA, and Circuit City. Black cartridges for both cost around $22.

The new Canon Pixma iP1600 costs a bit more, probably because it includes both black and color cartridges. Circuit City and CompUSA both promised a Pixma for $50, while $45 was the best online price I could find. Replacing the bundled cartridges will set you back $45 everywhere I checked.

Aren't these prices insane? Subtract the cost of the cartridges and the Lexmark printer costs a buck; the Canon and HP models, a fiver each. —Continue Reading

About Our Expert

Jim Louderback

Jim Louderback

jim_louderback@ziffdavis.com

With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.

While building computer systems for Fortune 100 companies in the '80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.

As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.

When he became editor-in-chief of Windows Sources in 1995, he inherited a magazine teetering on the brink of failure. In six short months, he turned the publication into a money-maker, by refocusing it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.

In 1997, Jim launched TechTV's content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.

In 1999, he developed the "Best of CES" awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.

In 2000, Jim began developing, a daily, live, 8 hour TechTV news program called TechLive. Called "the CNBC of Technology," TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.

In the summer or 2002, Jim joined Ziff Davis Media to be Editor-In-Chief and Vice President of Media Properties, including ExtremeTech.com, Microsoft Watch, and the websites for PC Magazine, eWeek and ZDM's gaming publications.

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