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My Tech-Support Rant

 & Jim Louderback jim_louderback@ziffdavis.com

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Buying Guide: My Tech-Support Rant

Jim Louderback

Those T-Mobile support people are some of the nicest folks around. Too bad they're so useless. Here's my problem. I returned from Europe with a snazzy new Windows mobile phone available only on the Continent. No problem, as it works on AT&T or T-Mobile's GSM network here in the States. I wanted to avoid AT&T's iPhone-saturated network, which made T-Mobile the obvious choice.

My wife's already on T-Mobile with a Sidekick II, so the family plan saves me a few bucks. The bad news? Compared with the Sidekick, I'll be paying 50 percent more for unlimited Internet access on my smartphone. And I had to sign a one-year contract for the privilege of paying through the nose for that service. But that's all beside the point, which was to rant about T-Mobile's emasculated support.

I already had a T-Mobile SIM card, so the company activated my phone in minutes. But in trying to add unlimited Internet service, I suffered through a steady progression of cheery reps, only to encounter this Catch-22: Despite the fact that I could make and receive calls, my SIM card number had been deactivated. "We'll fix it," they each insisted, "within 24 to 48 hours. And I'll call you if there's a problem."

T-Mobile reps, apparently, live no longer than fruit flies. Every two-day period came and went with no calls and no Internet access. It's been weeks, and although my voice service works beautifully, nary an Internet bit has been delivered. My only hope is that I just might get voice service for free. But they'll probably end up charging me double for all those service calls.—next: Foleo, We Hardly Knew Ye >

About Our Expert

Jim Louderback

Jim Louderback

jim_louderback@ziffdavis.com

With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.

While building computer systems for Fortune 100 companies in the '80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.

As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.

When he became editor-in-chief of Windows Sources in 1995, he inherited a magazine teetering on the brink of failure. In six short months, he turned the publication into a money-maker, by refocusing it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.

In 1997, Jim launched TechTV's content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.

In 1999, he developed the "Best of CES" awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.

In 2000, Jim began developing, a daily, live, 8 hour TechTV news program called TechLive. Called "the CNBC of Technology," TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.

In the summer or 2002, Jim joined Ziff Davis Media to be Editor-In-Chief and Vice President of Media Properties, including ExtremeTech.com, Microsoft Watch, and the websites for PC Magazine, eWeek and ZDM's gaming publications.

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