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Winter of My Discontent

 & Jim Louderback jim_louderback@ziffdavis.com

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Buying Guide: Winter of My Discontent

Jim Louderback

Contents

Maybe I'm just feeling blue because winter has dragged on, but I seem to be even angrier with tech companies these days—starting with AT&T. Why am I mad at Ma Bell? Because of the way she's corrupted and perverted the concept of Net neutrality.

When I first heard that the FCC had approved the merger of Bell South and AT&T, ramming things through on December 29 while the rest of us were napping, I was cautiously optimistic. The companies sealed the deal by promising unfettered access to their broadband lines. But then I read an analysis of the merger, done by my friend Dave Burstein, editor of the highly regarded DSL Prime newsletter and Web site. It turns out that AT&T's version of Net neutrality is a chimera. Why? Because it specifically omits HD video.

Net neutrality means that you should have the right to transfer whatever you want over the broadband connection you pay for, and at the advertised speed—regardless of who provides the content. If you're connected with Yahoo!/AT&T DSL, for example, Google and Ask.com should be just as speedy and just as capable as Yahoo!'s Web site. Yes, AT&T will guarantee that for text and photos, but when it comes to high-definition video, AT&T reserves the right to restrict what you watch. That means AT&T can prioritize its own bundle of HD channels, preventing other HD content from flowing smoothly down those pipes that you're already paying for. That's just wrong.

I'm hopping mad at Verizon, too. I really wanted to get my 7-year-old son a cell phone, and I'd decided that the cute Migo, with built-in GPS, was just the right product. Parent-programmable buttons on the front let you preconfigure who can call in and out, and you can track exactly where your child is at any time, via the Internet. I'm not a Verizon customer, though, and it would've cost me close to $100 a month to use the phone. Why? To get access to that cool GPS tracking ability, the parent has to have a Verizon cell phone, too. That would mean buying yet another phone, paying for the monthly family plan, and, on top of all that, paying a separate fee for the GPS service. No thank you. — next: It's Not Just The Techies

About Our Expert

Jim Louderback

Jim Louderback

jim_louderback@ziffdavis.com

With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.

While building computer systems for Fortune 100 companies in the '80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.

As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.

When he became editor-in-chief of Windows Sources in 1995, he inherited a magazine teetering on the brink of failure. In six short months, he turned the publication into a money-maker, by refocusing it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.

In 1997, Jim launched TechTV's content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.

In 1999, he developed the "Best of CES" awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.

In 2000, Jim began developing, a daily, live, 8 hour TechTV news program called TechLive. Called "the CNBC of Technology," TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.

In the summer or 2002, Jim joined Ziff Davis Media to be Editor-In-Chief and Vice President of Media Properties, including ExtremeTech.com, Microsoft Watch, and the websites for PC Magazine, eWeek and ZDM's gaming publications.

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