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Next-Gen Solar Heats Up

 & Jim Louderback jim_louderback@ziffdavis.com

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    Buying Guide: Next-Gen Solar Heats Up

    Jim Louderback

    Contents

    Green Tech

    Out here on the Left Coast, my little town just announced a 20-year deal to put solar panels on the roof of the local high school. Electricity is so expensive here that even first-generation solar will cut the school district's payments almost in half. But first-generation solar is starting to look long in the tooth. Built using a clean-room process that's practically identical to the one for CPUs, these expensive crystalline silicon wafers are the core of most solar applications.

    Second-gen solar technology places a silicon film on glass or plastic and uses only about 1 percent of the silicon of the older units per watt generated. But these energy-efficient panels are really only cost-effective in large-scale deployment, because their vacuum-based production process is quite susceptible to manufacturing glitches.

    A real breakthrough has appeared with solar's third-gen technology: thin-film solar panels. What's so special about this technology? Instead of growing and slicing silicon ingots, or vacuum-based glass etching, specialized printers spew nano particles onto rolls of thin, flexible material through a futuristic mashup of ink jet printing technology, aluminum foil, and space-age chemical compounds.

    Third-gen solar factories create panels for a fraction of the cost of earlier generations. The first thin-film ink jet–based panels started rolling off Nanosolar's assembly line here in Silicon Valley last December.

    A handful of start-ups are racing to dominate this exciting market, but Nanosolar has taken an early lead. The company claims incredible pricing for its panels: as little as $1 per watt, compared with around $4.50 for traditional solar cells. That's roughly equivalent to using fossil fuels—the holy grail for solar power. Even though the efficiency of these new thin solar panels is lower than that of previous generations, their incredibly cheap price, coupled with their flexible nature, will usher in much wider use of solar power. Nanosolar's entire 2008 production run has already been snapped up.

    A good chunk of it will go toward covering a field in Germany with solar panels. The energy they generate will power a wide swath of nearby homes. Nanosolar hopes to revolutionize power generation by enabling this 10-megawatt solar power plant to bloom in under a year, as opposed to the ten years needed to build a traditional coal, gas, or nuclear plant.—Next: Another Exciting Early Application >

    About Our Expert

    Jim Louderback

    Jim Louderback

    jim_louderback@ziffdavis.com

    With more than 20 years experience in consulting, technology, computers and media, Jim Louderback has pioneered many significant new innovations.

    While building computer systems for Fortune 100 companies in the '80s, Jim developed innovative client-server computing models, implementing some of the first successful LAN-based client-server systems. He also created a highly successful iterative development methodology uniquely suited to this new systems architecture.

    As Lab Director at PC Week, Jim developed and refined the product review as an essential news story. He expanded the lab to California, and created significant competitive advantage for the leading IT weekly.

    When he became editor-in-chief of Windows Sources in 1995, he inherited a magazine teetering on the brink of failure. In six short months, he turned the publication into a money-maker, by refocusing it entirely on the new Windows 95. Newsstand sales tripled, and his magazine won industry awards for excellence of design and content.

    In 1997, Jim launched TechTV's content, creating and nurturing a highly successful mix of help, product information, news and entertainment. He appeared in numerous segments on the network, and hosted the enormously popular Fresh Gear show for three years.

    In 1999, he developed the "Best of CES" awards program in partnership with CEA, the parent company of the CES trade show. This innovative program, where new products were judged directly on the trade show floor, was a resounding success, and continues today.

    In 2000, Jim began developing, a daily, live, 8 hour TechTV news program called TechLive. Called "the CNBC of Technology," TechLive delivered a daily day-long dose of market news, product information, technology reporting and CEO interviews. After its highly successful launch in April of 2001, Jim managed the entire organization, along with setting editorial direction for the balance of TechTV.

    In the summer or 2002, Jim joined Ziff Davis Media to be Editor-In-Chief and Vice President of Media Properties, including ExtremeTech.com, Microsoft Watch, and the websites for PC Magazine, eWeek and ZDM's gaming publications.

    Read full bio