The price of Amazon Music Unlimited is increasing for Prime subscribers on both the individual and family plans.
As Variety reports, from Sept. 19 (for existing customers) the price will increase from $8.99 to $9.99 per month or by $10 to $99 if you subscribe annually. The family plan is getting a similar increase from $15.99 to $16.99 per month or an extra $10 per year taking the price up to $169. New customers will pay the updated prices immediately.
Amazon's explanation for the price rise simply states it's "to help us bring you even more content and features." It means the total cost of being a Prime subscriber with Music Unlimited now costs $238 annually for individuals, but there are ways to avoid some of that cost and other music streaming services worth trying.
The last time Amazon raised the price of Music Unlimited for Prime subscribers was in May last year, when it increased from $7.99 to $8.99 per month. Back in February, Music Unlimited for non-Prime individuals and students increased to $10.99 per month and $5.99 per month respectively.
Amazon isn't the only company raising the price of its services. Spotify got more expensive in July, as did YouTube Premium. Disney+ is also planning a price hike and a password-sharing crackdown in an attempt to boost the number of paying subscribers it has (just like Netflix did).