Amazon is set to increase the price of its Music Unlimited Individual and Student plans.
Effective Feb. 21, the Amazon Music Unlimited Individual Plan is set to rise from $9.99 to $10.99 per month, whereas the Student Plan is increasing from $4.99 to $5.99 per month. Amazon says it's doing this "to help us bring you even more content and features," but hasn't announced what those features or content are yet.
Amazon most recently raised the price of Music Unlimited in April 2021 for Prime members from $7.99 per month to $8.99. The same explanation of "new content and features" was given for subscribers needing to pay more for the service.
If you are a Prime subscriber, you gain access to Amazon Music Prime as part of its $139/year fee. But you need to pay $8.99 per month for Music Unlimited in order to unlock higher-quality audio and spatial audio, as well as on-demand listening. Both Music Prime and Music Unlimited offer access to the same selection of 100 million songs, but Music Prime only offers shuffle mode playlists, akin to a free Pandora or Spotify account.
The move comes several months after Apple increased the price of Apple Music to $10.99/month or $109 annually, up from $9.99 per month/$99 per year for individual users. Spotify's Premium plan remains at $9.99 per month.