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How to Watch Samsung's Z Flip, Fold 4 Unpacked Event

Look for foldable phones, smartwatches, and earbuds, all of which will likely be on display at Samsung's mysterious NYC pop-up space. Here's how to stream the Unpacked event live.

 & Sascha Segan Former Lead Analyst, Mobile

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UPDATE: Here's what Samsung has announced so far:


Original Story:
Samsung is holding a big fall event today, where we expect to see two folding phones—the Samsung Galaxy Z Flip 4 and Samsung Galaxy Z Fold 4—along with two Galaxy Watch 5 watches and new Galaxy Buds earbuds.

Super-leaker Evan Blass recently published a massive gallery of all the new devices on the Indian website he works with, 91Mobiles. He shows every device in an array of different colors. I encourage you to go to Evan's story to see the full array.

The event will be virtual, held at 9 a.m. ET on Aug. 10, and you can watch it on Samsung's website or on YouTube (embedded below).

If you aren't on ET, here are some other time zones for the Unpacked event:

  • 6 a.m. PT
  • 2 p.m. BST
  • 3 p.m. CET
  • 7 p.m. in Mumbai
  • 9 p.m. in Taipei
  • 10 p.m. in Seoul
  • 11 p.m. in Sydney

Folks in New York City get a special surprise: A massive, mysterious Samsung pop-up space has appeared on 10th Avenue near the High Line in Manhattan (photo above), and the hours on the currently closed door say it will be open from Aug.11-31.

When Will These Products Be Available?

You can currently "reserve" the new Samsung products to get a special coupon, with no commitment necessary. They are anticipated to go on pre-sale shortly after the event ends, with a sale date of Aug. 26.

They will be available at all the major US carriers as well as Samsung, Best Buy, and Amazon. Samsung will almost certainly have aggressive trade-in deals for your old phones and watches.

Pop up space
The new pop-up space takes up most of a block along Tenth Avenue.

How Much Will They Cost?

One of the big questions around the Samsung Galaxy Z Flip 4 and Z Fold 4 is how much they will cost in the US.

Samsung's mobile head TM Roh says he's aiming to make foldables "mainstream" this year, which may signal more affordable prices. The Galaxy Z Flip3 cost $999.99 and comprised 70% of last year's Samsung foldable sales; the Galaxy Z Fold3, at $1799.99, was the other 30%.

A recent leak of a Dutch Amazon page for the Z Fold 4 claims that the phone will cost $10,374. I can say with 100% confidence that the Galaxy Z Fold 4 will not cost more than $5,000.

Samsung Galaxy Z Flip 4

The Samsung Galaxy Z Flip 4 looks a lot like the Z Flip3, according to renders and leaks. The biggest immediate change is what looks like a less protruding hinge, which will make the whole device feel slightly smaller in your pocket.

A writer for 91Mobiles claims to have specs for the phone. The most important is a bigger battery: 3,700mAh versus 3,300mAh in the Z Flip3. I cited the Z Flip3's battery life as its biggest minus in my review. He also says the front screen is a touch bigger, going from 1.9 to 2.1 inches.

Samsung Galaxy Z Fold 4

Reliable leaker Ice Universe showed a Fold 4 (right) next to a Fold3 (left) and calls it "a further optimized version of Fold3." You can see in his comparison that the Fold 4 is slightly shorter and wider, giving the front display a more natural aspect ratio; the bezel also appears to be slimmer.

Ice also tweeted some other specs earlier this year, including a new camera system with 50MP, 12MP ultra-wide, and 10MP 3x zoom cameras. Maybe I just like Ice right now because it's 90 degrees in my home office.

One Twitter leaker who I don't know, has been endorsed by Ice Universe, a leaker I trust. He gives good news about some performance improvements with the new Qualcomm Snapdragon 8+ Gen 1 processor, but points out that charging is still limited to 25 watts.

Samsung Galaxy Watch5

A French website, Dealabs, appears to give many of the details on the new watches, which go on sale on Aug. 26. The main Watch5, which replaces the basic Watch 4 model, will come in 40mm and 44mm sizes in Bluetooth and 4G models. The Galaxy Watch5 Pro, a more rugged device, will come in only a 45mm size.

The watches run Google's Wear OS on Samsung Exynos W920 processors, according to the site, and are IP68 rated for waterproofing.

Hours
The new pop-up space will be open for two weeks after the product launch.

Samsung Galaxy Buds 2 Pro

German website WinFuture claims to have full information on Samsung's Galaxy Buds 2 Pro earbuds. According to the site, the buds will have eight hours of battery life per charge, with a total of 29 hours in their charging case.

The Buds will have 10mm main drivers and a 5.3mm high-frequency tweeter. They'll offer a 33dB reduction in ambient sound with their active noise cancellation. They'll be expensive, though: at $233 in Europe, they're competing with Apple's AirPods Pro.

We hope to have hands on with these new devices right after the launch event.

About Our Expert

Sascha Segan

Sascha Segan

Former Lead Analyst, Mobile

My Experience

I'm that 5G guy. I've actually been here for every "G." I reviewed well over a thousand products during 18 years working full-time at PCMag.com, including every generation of the iPhone and the Samsung Galaxy S. I also wrote a weekly newsletter, Fully Mobilized, where I obsessed about phones and networks.

My Areas of Expertise

  • US and Canadian mobile networks
  • Mobile phones released in the US
  • iPads, Android tablets, and ebook readers
  • Mobile hotspots
  • Big data features such as Fastest Mobile Networks and Best Work-From-Home Cities

The Technology I Use

Being cross-platform is critical for someone in my position. In the US, the mobile world is split pretty cleanly between iOS and Android. So I think it's really important to have Apple, Android and Windows devices all in my daily orbit.

I use a Lenovo ThinkPad Carbon X1 for work and a 2021 Apple MacBook Pro for personal use. My current phone is a Samsung Galaxy S21 Ultra, although I'm probably going to move to an Android foldable. Most of my writing is either in Microsoft OneNote or a free notepad app called Notepad++. Number crunching, which I do often for those big data stories, is via Microsoft Excel, DataGrip for MySQL, and Tableau.

In terms of apps and cloud services, I use both Google Drive and Microsoft OneDrive heavily, although I also have iCloud because of the three Macs and three iPads in our house. I subscribe to way too many streaming services. 

My primary tablet is a 12.9-inch, 2020-model Apple iPad Pro. When I want to read a book, I've got a 2018-model flat-front Amazon Kindle Paperwhite. My home smart speakers run Google Home, and I watch a TCL Roku TV. And Verizon Fios keeps me connected at home.

My first computer was an Atari 800 and my first cell phone was a Qualcomm Thin Phone. I still have very fond feelings about both of them.

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