PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Apple Macs Help Lead PC Market Back to Growth

In Q1, Apple saw the biggest shipment increase year-over-year, according to research firm IDC, while Dell and Asus declined.

 & Michael Kan Principal Reporter

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS
(Photo by Justin Sullivan/Getty Images)

The PC market is gradually making gains, thanks in part to demand for Apple Macs. 

Research firm IDC today reported that the PC market returned to growth in Q1 2024, following two years of decline after a pandemic sales boom

According to IDC's estimates, vendors shipped 59.8 million PCs between January and March, which is up 1.5% from a year ago. The increase is nothing to brag about, especially since PC vendors shipped 60.2 million units five years ago. Still, it’s a sign that more consumers and businesses are considering buying new laptops and desktop systems

(Credit: IDC)

“With inflation numbers trending down, PC shipments have begun to recover in most regions, leading to growth in the Americas as well as Europe, the Middle East, and Africa (EMEA),” IDC added. That said, China—one of the world’s largest markets—remained a sore spot for PC demand amid weak economic conditions in the country. 

“Despite China's struggles, the recovery is expected to continue in 2024 as newer AI PCs hit shelves later this year and as commercial buyers begin refreshing the PCs that were purchased during the pandemic,” said IDC analyst Jitesh Ubrani. 

In Q1, Lenovo and HP maintained their position as the No. 1 and No. 2 PC vendors. But it was Apple that saw the most growth, shipping an estimated 4.8 million units, up 14.6% year-over-year. Meanwhile, Dell and Asus experienced shipment declines.

Other research firms, such as Gartner and Canalys, have yet to report Q1 numbers. But unlike IDC, they reported that the PC market returned to growth in Q4, if only slightly. In contrast, IDC estimated that PC shipments fell year-over-year by 2.7% in Q4. 

UPDATE: Gartner has posted its own numbers, which also show the PC market growing, although at only 0.9% in Q1 when compared to the year before.

However, Gartner's data shows Apple's PC shipment figures in Q1 increasing at a slower pace. Acer came in first with the most growth, increasing shipments by 7.3% year-over-year.

(Gartner)

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

Read full bio