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Apple Vision Pro Headset Launches in the US on Feb. 2

Pre-orders for Apple's first VR/AR headset, which starts at $3,499, kick off on Jan. 19.

 & Michael Kan Principal Reporter

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Apple has finally revealed that its first VR/AR headset, the Vision Pro, launches on Feb. 2.

Pre-orders begin in the US on Friday, Jan. 19 at 5 a.m. PT / 8 a.m. ET. The headset starts at $3,499 for 256GB of storage. People with eyesight troubles can also pay $99 for reading glasses inserts and $149 for prescription lens inserts.

Despite reports that Apple would require people to pick up their devices at an Apple Store, where employees can walk them through setup, Apple didn't specify any delivery information in this morning's press release.

For now, the company has only mentioned that in-store demos for the Vision Pro will also kick off on Feb. 2nd when the device launches.

Apple announced the launch date just as CES kicks off in Las Vegas, possibly to steal some of the limelight from the show. “The era of spatial computing has arrived,” CEO Tim Cook said today. “Apple Vision Pro is the most advanced consumer electronics device ever created.”

Apple officially revealed the Vision Pro back in June. Since then, the company has been preparing for its launch, training employees on how to demo it, all the while recruiting more developers to build apps for the device. 

In today’s announcement, Apple noted that headset will work with more than 1 million apps already available for iOS and iPadOS. In addition, the Vision Pro will have its own app store so owners can find apps specifically designed for the headset. 

Vision Pro app store
(Credit: Apple)

“New spatial games, including Game Room, What the Golf?, and Super Fruit Ninja, take advantage of the powerful capabilities of Apple Vision Pro to transform the space around players, offering unique and engaging gameplay experiences,” the company added.   

Apple also reiterated that the Vision Pro can scan your face to create a photorealistic avatar of yourself called a “Persona," which users will see during FaceTime calls.

Vision Pro Persona
(Credit: Apple)

The Vision Pro is packed with other cutting-edge technology, including a “custom micro?OLED display system” that features 23 million pixels. Stay tuned for our review.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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