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Apple Tips Vision Pro Augmented Reality Headset, With Sky-High $3,499 Price Tag

The mixed reality headset arrives early next year, but its high price and external battery pack risks turning off most consumers.

 & Michael Kan Principal Reporter

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After years of rumors, Apple today finally unveiled its augmented reality headset, which will start at a whopping $3,499 when it goes on sale early next year. 

The transparent Vision Pro goggles, previewed at Apple's Worldwide Developers Conference (WWDC), project images over your real-world surroundings. As a mixed reality headset, the hardware is designed to let you see things around you (versus a VR headset that immerses you fully in another world), blending the two worlds together for what Apple calls “spatial computing.”

The headset drops traditional handheld controllers too. Instead, it relies on voice, finger gestures, and even your eyes to navigate the experience. 

A person wearing the headset

The Vision Pro can offer crystal-clear image quality, including for text, Apple says. Together, the two lenses can project 23 million pixels across the glass goggles, or what appears to be three times more than the pixel density found in the Meta Quest Pro headset. 

The company demoed the Vision Pro being used to watch cinematic videos in full surround at home, or to conduct FaceTime calls at work. By wearing the goggles, the user can also project a large desktop space across their eyes, enabling them to access and view far more apps than a traditional computer monitor.

Using the headset

In addition, the device can capture 3D video on the headset’s camera, enabling you to record and view the footage in a more immersive format.

The headset also promises to deliver a different entertainment experience. In a demo produced with Disney, Apple showed Vision Pro not just displaying TV shows and movies, but custom 3D experiences, like a sports game showing additional stats in virtual boxes, or a Marvel comic book character coming to life across screen. 

The football experience over the headset

To power the headset, Apple packed an M2 chip inside the hardware, along with a new "R1" chip, which "processes input from 12 cameras, five sensors, and six microphones" to reduce latency on the device. The goggles are made out of a single piece of laminated glass fitted with external cameras over an aluminum alloy frame. To log in, people would use Apple's new “optical ID” system, which analyzes your unique eye iris to unlock access.

external battery pack
Vision Pro battery pack

However, the Vision Pro’s $3,499 price risks making it dead on arrival for most consumers. The other limitation is that the headset requires the use of an external battery when not plugged into an electrical outlet. The battery, which is attached via a cable connected to the headset, can last up to two hours on a single charge.

The headset

Despite the limitations, Apple says the product represents a cutting-edge entertainment and computing device. “I believe augmented reality is a profound technology. Blending digital content with the real world will unlock experiences we’ve never seen,” Apple CEO Tim Cook said today.

Although the headset will use a newly announced visionOS, Apple says the product will also support iOS and iPadOS apps on day one.

For more, check out Apple Vision Pro: Revolutionary, But Not for You.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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