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Peacock is raising the prices of all its tiers starting July 23, Vulture reports.
To continue enjoying Love Island USA, you’ll have to pay $3 more every month. The ad-supported Peacock Premium plan will go from $7.99 to $10.99 per month, and the ad-free Peacock Premium Plus plan will go from $13.99 to $16.99 per month.
The annual plans also see a major jump, going from $79.99 to $109.99 for the ad-supported plan, and from $139.99 to $169.99 for the ad-free plan. The new prices will take effect on July 23 for new customers and on the first bill after Aug. 22 for existing customers.
The streamer also announced it is testing a new, less-expensive tier called Peacock Select. It will offer content from NBC and Bravo alongside a few other titles for $7.99 per month and $79.99 annually.
Peacock has now hiked prices in July for three consecutive years, with the increases growing by an extra dollar each year. For its ad-supported plan, the price rose by $1 from $4.99 to $5.99 in 2023, then by $2 to $7.99 in 2024, and now by $3 in 2025.
As Vulture notes, the latest hike makes Peacock’s ad-supported plan $1 costlier than similar plans on HBO Max, Hulu, and Disney+, $2 more than Prime Video, and $3 more than Netflix and Paramount+.
The streamer is currently riding high on the success of Love Island USA. Per Nielsen data, it was the most watched streaming reality series for the early part of last month. Other titles include How to Train Your Dragon, Wicked, 30 Rock, Cheers, Frasier, Friday Night Lights, Heroes, The King of Queens, The Office, Poker Face, and Parks and Recreation.