Spotify is teaming up with Netflix on a new hub for Netflix audio content tied to popular shows and movies from the streaming service.
As Netflix explains, "within two weeks of Squid Game’s debut on Netflix, Spotify listeners had created more than 22,500 unique themed playlists to keep the experience going,” indicating a clear demand for this content.
The dedicated Netflix hub will include a mix of official playlists and soundtracks. Spotify will also be pulling “Netflix-related podcasts like Okay, Now Listen, Netflix Is A Daily Joke, 10/10 (Would Recommend), and The Crown: The Official Podcast” into the hub.
The content will be available to both free and premium listeners in the US as well as Australia, Canada, India, Ireland, New Zealand, and the UK.
Spotify also teased an "enhanced album experience" for Netflix’s new Western film, The Harder They Fall, accessible via Canvas, Storylines, and playlist Clips, as well as videos from cast and crew of La Casa De Papel (Money Heist) and a character match quiz.
This move comes on the heels of a number of other pushes by Netflix to broaden its reach. The streaming teamed up with Walmart on merch, and recently launched a handful of mobile games on iOS and Android to augment its video offerings.