(Credit: Joseph Maldonado)
Samsung plans to release its long-anticipated augmented reality (AR) glasses before the end of the year. In its Q4 2025 earnings call, a Samsung representative briefly spoke about the new form factor and how it will form part of the brand’s AI and AR expansions.
Seong Cho, head of Samsung’s mobile experience division, said, “For XR, we plan to deliver rich, immersive, multimodal AI experiences through diverse form factors such as next-generation AR glasses.”
Samsung previously confirmed plans for a pair of smart glasses, but this is the first announcement to say they're coming in 2026. The brand previously teased the smart glasses after introducing its Galaxy XR headset, which runs on Google's Android XR platform.
Previous leaks for the smart glasses, shared by Galaxy Club, detail two prototype devices. If these devices make it to market, it’s likely they'll have a built-in 12MP camera, Bluetooth and Wi-Fi support, and transition lenses that automatically darken in direct sunlight.
Samsung didn’t share anything firm about its upcoming products in its earnings report. There’s always a chance it may miss its own deadline, but this likely makes AR glasses the next battleground for the company. These will likely rival products like Meta's Ray-Ban smart glasses or the upcoming Snap Specs.
Cho also noted how this year is set to be "challenging" for the brand "due to the rising cost pressure across the industry.” He didn’t note how it would affect the price of new products. Samsung's CEO has previously said its prices may have to rise, noting the impact on all consumer tech companies is "inevitable."
Unpacked is Samsung's next big event, which is likely to take place in February. It's expected to see the reveal of the Samsung Galaxy S26 series, but we may also hear teasers around other new products.
The latest addition to Samsung's product line launches in the US tomorrow with the first commercially available triple-fold smartphone. The Galaxy Z TriFold is set to cost $2,899.