(Credit: Nathan Laine/Bloomberg via Getty Images)
Your next Samsung gadget may cost more than you first expected, and it's due to the ongoing global memory shortage.
According to Samsung’s co-CEO, TM Roh, the brand won't be able to avoid the ongoing problems with supplying DRAM for gadgets.
In an interview with Reuters, Roh said, "As this situation is unprecedented, no company is immune to its impact.” Reuters asked if Samsung intends to increase prices, with Roh saying the current situation will have an "inevitable" impact.
Roh was speaking about the memory shortage's impact on mobile devices, but he says he believes the issues will also hit other consumer electronics. Reuters says Roh alluded to TVs and home appliances also being impacted.
Samsung is the world’s biggest TV manufacturer, and it has a widespread range of home appliances such as dryers, refrigerators, wall ovens, washers, and more.
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In late 2025, industry analytics company IDC said it predicts the pressures on DRAM production will see smartphone prices rise this year. IDC's worst case scenario predictions would see a jump of between 6% and 8%.
A recent report from South Korea’s The Financial Times spoke to sources who claim Samsung may increase its prices for its Galaxy S26 lineup. If true, it may see the base model rise by over $50.
TM Roh also shared part of Samsung's AI expansion plans for 2026. He said the brand wants to double the amount of mobile devices sold with AI features onboard. That will see the brand include AI in over 800 million gadgets.
Roh said, “We will apply AI to all products, all functions, and all services as quickly as possible.”
It’s unclear exactly which devices Roh is referring to, but it’s likely the brand’s smartphones and tablet ranges, which include Google’s Gemini AI platform by default. Some other mobile devices, such as the brand’s smartwatches or its new Galaxy XR headset, also come with Gemini features onboard.