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Don’t Expect the Next GTA 6 Trailer or Price News for At Least Another Month

Parent company Take-Two is certain that Rockstar Games will hit its currently planned release date.

 & James Peckham Reporter

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Grand Theft Auto 6 is expected to be one of the biggest games of all time, and its developer has reaffirmed plans to hit its Nov. 19 release date.

Developer Rockstar Games is a subsidiary of Take-Two, and its CEO, Strauss Zelnick, spoke with the press ahead of its latest earnings report. Zelnick confirmed that it doesn't yet plan to start marketing the game, despite many fans online expecting news over the last few months.

In an interview with Variety, Zelnick shared that Rockstar plans to begin marketing GTA 6 in the summer. He said, “So the next few weeks I don’t think it’ll be summertime yet, but when it’s summertime, Rockstar expects to start marketing GTA 6.”

Summer begins in the Northern Hemisphere on June 21. This confirms at least another month of waiting for fans who want to see a third trailer for the game.

In an interview with Bloomberg, Zelnick confirmed plans to hit the Nov. 19 release date. Some had speculated that there may be a third delay after the title was first slated for release in 2025. It then moved to a May 2026 release date, before a second delay to November.

The other big talking point is how much Grand Theft Auto 6 is set to cost or when you’ll be able to preorder the title. That appears to be part of the marketing cycle planned by Take-Two and Rockstar Games, with some expecting a price higher than that of a typical flagship game.

Bank of America analyst Omar Dessouky recently told Seeking Alpha that GTA 6 should cost $80. If that happens, it would put it $10 above other flagship titles, while others have speculated it may reach $100 per copy.

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James Peckham

James Peckham

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I’ve been a journalist for over a decade after getting my start in tech reporting back in 2013. I joined PCMag in 2025, where I cover the latest developments across the tech sphere, writing about the gadgets and services you use every day. Be sure to send me any tips you think PCMag would be interested in.

I’ve worked at TechRadar, Android Police, T3, and more, where I broke many tech stories you may have read, including the return of the Motorola Razr when it first became a foldable phone. Based near London, I’ve appeared on BBC News, Al Jazeera, and other TV networks, podcasts, and radio shows as an expert on the latest tech stories and trends.

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