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Finpro Uses Applied AI to Forecast Financials Faster

A Black-owned fintech start-up aims to take the pain out of business modeling.

 & Neil McAllister Senior Editor

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Twenty years ago, Serge Amouzou was still a youth living in the West African republic of Togo. Today, he lives in San Francisco and is the founder and CEO of Finpro (formerly Finmod). This fintech start-up applies artificial intelligence (AI) and machine learning techniques to help businesses forecast financials.

Amouzou recently discussed Finpro and his road to creating it with Dan Kihanya of the Founders Unfound podcast. A serial entrepreneur himself, Kihanya uses his platform to showcase founders from underrepresented communities, both in the tech realm and beyond.


What Is Finpro?

According to Amouzou, Finpro's technology enables teams to forecast financials 10 times faster than the hours typically spent building business models in spreadsheets. It achieves this by drawing from multiple data sources, such as accounting software, bank accounts, and payroll systems. You can even throw your own inputs into the mix, such as headcounts you were projecting or your own revenue forecasts. Once all this data is in, Finpro uses its algorithms to surface insights and make recommendations.

Another important aspect of Finpro is its reporting capabilities. Often, businesses lack a standard format for financial reports, making it hard to communicate financials across teams. Finpro's forecasts are applicable to everything, including marketing budgets, sales, revenue, headcount, and expenses, so each team can output its reports using the same shared template. This, in turn, lets executives log into the software and see a complete picture of the company.


A Founder's Journey

Founding a fintech start-up wasn't always Amouzou's goal. He moved to the United States in 2005 to live with his mother, who was already in Baltimore, and to pursue an education. Because of his lifelong interest in the sciences, his first ambition was to become a neurosurgeon. However, the allure of computing technology and the entrepreneurship it encouraged steadily drew him in that direction—and much earlier in life than you might think. He incorporated his first business, a web development company, while still in high school.

Among other gems in Amouzou's talk with Kihanya is how English became his third language (after French and the indigenous language Ewé) once he arrived in the United States. He became so proficient in the language in just six months that he received a special academic commendation from then-President George W. Bush.

To hear more about Amouzou's entrepreneurship journey, listen to his full interview on the Founders Unfound podcast.


Hear More Stories From Founders Unfound

About Our Expert

Neil McAllister

Neil McAllister

Senior Editor

My Experience

Computer magazines and tech publications had a huge influence on my formative years, so when I was given the opportunity to work in tech journalism, I jumped at the chance. My career studying and writing about tech has now spanned more than two decades. Before PCMag, I spent time as a writer and editor at InfoWorld, and a few years as a news reporter for The Register, Europe's largest online tech publication. Throughout, I've strived to explain deep and complex topics to the broadest possible audience and, I hope, share some of the thrill and fascination I find in this field every day.

My Areas of Expertise

  • Business software and software as-a-service (SaaS)
  • Cloud computing
  • Web hosting and data center technology
  • Data security
  • Software development
  • Databases
  • Linux and open-source software

The Technology I Use

My first computer was an Apple ][+, which my parents brought home for Christmas of 1982. Before that, I wrote BASIC programs on binder paper and entered them during leased time at the networked computer lab in the basement of the Lawrence Hall of Science in Berkeley, California.

It's been a long road since then. As I look around my home office, I see a virtual elephants' graveyard of desktop PCs, laptops, tablets, and phones, spanning nearly every OS you can think of. Ever seen a flip phone that doubles as a PalmPilot? I've got one.

Today, I split most of my time between Windows (on either a Lenovo ThinkPad or a Microsoft Surface Pro) and macOS (on a MacBook Pro with Apple Silicon). And, of course, I spend a ton of time on my Android phone.

I've also been a Linux user since 1996, back when Red Hat Linux came on CD-ROM. My distro of choice today is Ubuntu.

I can program in multiple languages (but don't count on my code to be any good). Between stints at publications, I have also worked at a few tech startups, specializing in technologies like virtualization and Linux containers.

At PCMag, my aim is to bring all this experience to bear to help you find the best technologies to power your businesses, and empower yourself, your employees, and your customers.

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