PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.

Alphabet's Project Loon, Wing Leave the Nest

Project Loon and Project Wing had been incubating in Alphabet's 'moonshot factory' called X. Now they're becoming independent businesses.

 & Michael Kan Principal Reporter

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

Our Expert
LOOK INSIDE PC LABS HOW WE TEST
65 EXPERTS
43 YEARS
41,500+ REVIEWS

Alphabet's balloon-powered internet and delivery drone projects are graduating into actual businesses.

For years now, Google's parent company has been incubating both Project Loon and Project Wing through the internet giant's "moonshot factory," X.

Both undertakings started off as experimental technologies, with Loon developing hot air balloons that can beam 4G internet, and Wing using drones to deliver items, such as burritos, through the air. But on Wednesday, Alphabet said both "bets" no longer seem like "crazy" concepts, but show promise to solve real problems.

"Now that the foundational technology for these projects is built, Loon and Wing are ready to take their products into the world," wrote Astro Teller, head of Alphabet's moonshot factory, in a blog post.

Both Loon and Wing will now operate as independent businesses under Alphabet. Each have also appointed their own CEOs.

Loon is focused on providing internet to populations without access to broadband. Last November, balloons from the project successfully beamed 4G LTE access to over 100,000 users in Puerto Rico, in the aftermath of Hurricane Maria.

Wing is developing a drone delivery system so that goods can be transported more efficiently through the air. Last year, the project began flying Mexican food orders and pharmacy deliveries to residents' backyards in Australia.

Alphabet's moonshot factory also teased what'll be focusing on next. It'll include work on robotics, using beams of light to deliver high-speed connectivity, and also Google Glass, the company's smart glasses product. "There's a lot about how Loon and Wing worked that we look forward to replicating in the new moonshots that we're taking now," Teller added.

Other projects that've graduated from Alphabet's moonshot factory include Waymo, or what was Google's self-driving car project, which is currently offering free rides to passengers in Arizona as part of a public trial.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

Read full bio