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Kroger Taps Self-Driving Cars to Deliver Groceries

Kroger plans to start testing the new service this fall. The deliveries will be made with a self-driving vehicle from the Silicon Valley startup Nuro. The goal is to make grocery deliveries affordable and accessible to all.

 & Michael Kan Principal Reporter

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Supermarket chain Kroger is enlisting self-driving cars to deliver groceries.

On Thursday, Kroger announced a partnership with Nuro, a Silicon Valley startup that's been developing an autonomous vehicle that specializes in transporting goods.

Kroger, which operates in 35 states, is planning to test the new service in a select market this fall. Customers there will be able to place their order via Kroger's ClickList online system and have their items delivered the same day.

The new partnership might help the grocer compete against Amazon, which recently bought Whole Foods and has been offering 2-hour grocery deliveries in certain markets.

Kroger has not yet specified how much service will cost, but the company said its goal for this partnership is to make grocery delivery accessible and affordable to all. The supermarket chain currently charges a $5.95 fee and $6 service charge for same-day deliveries.

"Unmanned delivery will be a game-changer for local commerce," Nuro Co-Founder Dave Ferguson said in a statement. The partnership with Kroger will mark the first time Nuro's cars are deployed for real deliveries. The Silicon Valley startup was founded in 2016 and is led by two former engineers who worked on Google's self-driving car project, now called Waymo.

The new service does appear to have at least one limitation: it requires the customer to pull the groceries out from the self-driving car. To do so, a special access code will be sent to the customer's smartphone that can be used to open the vehicle's doors.

Kroger plans to announce the test market soon. The supermarket chain operates 3,800 stores.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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