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Amazon Prime Whole Foods Perk Will Soon be Available Nationwide

Amazon, which acquired Whole Foods Market last year for $13.7 billion, first started offering exclusive Prime member discounts in Florida stores last month, and aims to complete the nationwide rollout by Wednesday, June 27.

 & Angela Moscaritolo Managing Editor, Consumer Electronics

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Amazon is bringing exclusive Prime member discounts to all Whole Foods Market stores in the US.

The retail giant, which acquired Whole Foods Market last year for $13.7 billion, first started offering this Prime perk in Florida stores last month, and aims to complete the nationwide rollout by Wednesday, June 27. Starting that day, Prime members will be able to walk into any Whole Foods Market or Whole Foods Market 365 store in the county and get 10 percent off "hundreds" of items.

Here's some of the discounts you'll find at Whole Foods stores starting this Wednesday:

  • Baby back pork ribs ("animal welfare rated" and antibiotic-free), $4.99/lb., save $5/lb.
  • Sockeye salmon ("wild caught Marine Stewardship Council-certified"), $13.99/lb., save $6/lb.
  • Organic red cherries, $3.99/lb., save $2/lb.
  • Organic yellow peaches, $1.99/lb., save $2/lb.
  • Mochi ice cream (self-serve with flavors like chocolate, salted caramel, and green tea), 5/$5
  • All bulk items, including nuts, granola, dried fruit, 25 percent off
  • Organic Honest Lemonade, 32 oz., 2/$3

In a statement, Amazon Prime Vice President Cem Sibay said customer feedback about this new Prime perk has been "overwhelmingly positive."

"Prime members have adopted this benefit at one of the fastest rates we've seen," Sibay added. "Since starting this rollout in mid-May, Prime members have already saved millions of dollars on everything from seasonal favorites to popular products."

To take advantage of this benefit, download the Whole Foods Market app, sign in with your Amazon account, then scan the app's Prime Code at checkout. You can also use your mobile phone number at checkout, if that's easier. The deals are prominently displayed in stores, and you can also see many of them in the Whole Foods Market app.

In addition to exclusive discounts, Prime members can get free two-hour Whole Foods deliveries on orders over $35 in Atlanta, Austin, Baltimore, Boston, Cincinnati, Dallas, Denver, Los Angeles, Philadelphia, Richmond, Sacramento, San Diego, San Francisco, and Virginia Beach. Amazon plans to "continue expanding" its Prime Now Whole Foods delivery perk throughout the year.

Amazon recently hiked the price of Prime to $119 per year or $12.99 per month, though there are workarounds if it's free shipping you're after. Besides special discounts at Whole Foods, a Prime subscription offers free, two-day shipping on Amazon.com purchases; unlimited access to Prime Video, Prime Music, and Prime Reading; unlimited photo storage via Prime Photos; and early access to Amazon's Lightning Deals.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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