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Amazon Prime's Latest Perk: 2-Hour Whole Foods Deliveries

The new perk is initially launching for Prime members living in Austin, Cincinnati, Dallas, and Virginia Beach, but Amazon plans to expand it 'across the US in 2018.'

Angela Moscaritolo
 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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In need of some gluten free bread and avocados in a hurry? If you happen to be an Amazon Prime member and live in Austin, Cincinnati, Dallas, or Virginia Beach we have some amazing news.

Amazon will now deliver those avocado toast ingredients from Whole Foods to your door in two hours or less, for free. The online retail giant, which acquired the grocery chain last year for $13.7 billion, just launched the new Prime perk, which for the time being, is only available in the four aforementioned locations.

If you don't live in one of those areas, don't feel too left out. Amazon and Whole Foods said they plan to expand this feature "across the US in 2018."

If you do live in a neighborhood of Austin, Cincinnati, Dallas, or Virginia Beach, head over to the Prime Now site or app for iOS or Android. Enter your zip code to make sure you're in the delivery area, then start shopping. "Thousands of items across fresh and organic produce, bakery, dairy, meat and seafood, floral, and everyday staples" are available for free two-hour delivery, the companies said.

Out of booze? No worries: Amazon and Whole Foods said "select alcohol is also available for delivery to customers." Cheers to that!

To take advantage of this perk, you'll need to rack up an order of at least $35, which let's be honest, is pretty easy at Whole Foods. If two hours is too long to wait, you can pay $7.99 to have your stuff delivered within one hour. Prime Now deliveries from Whole Foods are available daily from 8 a.m. to 10 p.m.

"We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites," Whole Foods Market co-founder and CEO John Mackey said in a statement. "Together, we have already lowered prices on many items, and this offering makes Prime customers' lives even easier."

A $99 yearly (or $12.99 monthly) Prime membership also includes free, two-day shipping on Amazon.com purchases; unlimited access to Prime Video, Prime Music, and Prime Reading; unlimited photo storage via Prime Photos; and early access to Amazon's Lightning Deals. Prime members also enjoy special discounts at Whole Foods.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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