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Amazon Prime Members to Get 'Special Savings' at Whole Foods

Amazon said Prime 'will become Whole Foods Market's customer rewards program' in the future and that members will get 'special savings and other in-store benefits.'

Angela Moscaritolo
 & Angela Moscaritolo Managing Editor, Consumer Electronics

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology.

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Amazon's $13.7 billion acquisition of Whole Foods Market is set to become a done deal on Monday, and that will be good news for shoppers — especially those with a Prime membership.

Amazon on Thursday announced that once the acquisition closes, Whole Foods will be lowering its prices on "a selection of best-selling staples across its stores." That includes "Whole Trade bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce," and the list goes on.

The news gets even better for Amazon Prime members. The retail giant said Prime "will become Whole Foods Market's customer rewards program" in the future once the company completes "certain technical integration work" and that members will get "special savings and other in-store benefits."

So, on top of offering free, two-day shipping on Amazon.com purchases; unlimited access to Prime Video, Prime Music, and Prime Reading; unlimited photo storage via Prime Photos; and early access to Amazon's Lightning Deals, a $99 yearly Prime membership will soon get you special discounts at Whole Foods.

New members can try Prime for free for 30 days; after that you'll pay $99 a year or $10.99 per month for these benefits. If you plan to use it for any length of time, the $99 annual fee is a better deal.

Following the acquisition, Whole Foods' private label products — including 365 Everyday Value, Whole Foods Market, Whole Paws, and Whole Catch — will be available for purchase via Amazon.com, AmazonFresh, Prime Pantry, and Prime Now. Amazon also plans to install lockers at select Whole Foods stores where customers can pick up their Amazon.com purchases and send returns back to the company.

"This is just the beginning — Amazon and Whole Foods Market plan to offer more in-store benefits and lower prices for customers over time as the two companies integrate logistics and point-of-sale and merchandising systems," Amazon said.

About Our Expert

Angela Moscaritolo

Angela Moscaritolo

Managing Editor, Consumer Electronics

My Experience

I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of analysts covering smart home, home entertainment, wearables, fitness and health tech, and various other product categories. I have been with PCMag for more than 10 years, and in that time have written more than 6,000 articles and reviews for the site. I previously served as an analyst focused on smart home and wearable devices, and before that I was a reporter covering consumer tech news. I'm also a yoga instructor, and have been actively teaching group and private classes for nearly a decade. 

Prior to joining PCMag, I was a reporter for SC Magazine, focusing on hackers and computer security. I earned a BS in journalism from West Virginia University, and started my career writing for newspapers in New Jersey, Pennsylvania, and West Virginia.

The Technology I Use

My little Florida beach bungalow is brimming with smart home tech. I have a smart speaker or display in every room, allowing me to control other connected devices by voice. The Nest Hub on my bedside table lets me set wake-up alarms, control my smart light bulbs, and set the temperature on my smart thermostat. I use the Amazon Echo Show 8 on my kitchen counter to browse recipes, reorder protein powder, check the weather, and watch the news while I do dishes. 

Because I suffer from allergies, air purifiers are essential. My favorite model is the Dyson Purifier Cool TP07, which doubles as a fan and continuously sends indoor pollution data to its companion mobile app. 

My pitbull Bradley sheds, so a good robot vacuum is a must. I currently use a premium Ecovacs Deebot that can both vacuum and mop, empty its own dustbin, and wash its own mop cloth. 

For fitness, I like to mix up my routine with cycling, indoor rowing, running, and strength training in addition to yoga. I take classes on the Tonal 2 smart strength training machine, I row indoors on an Aviron machine, and track my beach runs with an Apple Watch while listening to music on my Apple AirPods Pro. On the weekends, I love riding e-bikes like the rugged, beach-friendly Aventon Aventure for fun and fitness.

My job involves a lot of virtual meetings, so a quality webcam, microphone, and ring light are important. I use the Jabra PanaCast 20 webcam, the Elgato Wave: 3 microphone, and a Yesker tripod ring light. 

As for my preferred phone platform, I'm an iPhone person, but I've also extensively used Android for product testing.

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