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Amazon Leo to Launch 'Mid-2026,' CEO Hints at Lower Price Than Starlink

Andy Jassy mentions the date in his annual letter to shareholders. Still, the company has been slow to launch satellites for the Leo network and may focus on enterprise users at first.

 & Michael Kan Principal Reporter

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Amazon’s long-awaited Starlink competitor, Leo, finally has a rough launch date for “mid-2026,” according to CEO Andy Jassy. 

In his annual letter to shareholders, published Wednesday, Jassy says the satellite internet service is on the “verge” of arriving. "While Amazon Leo is officially scheduled to launch in mid-2026, we already have meaningful revenue commitments from enterprises and governments," he writes, referencing recent deals the company has made with Delta, JetBlue, and others.

Leo faces an uphill battle against Starlink, a rival SpaceX service that already has over 10 million active customers worldwide. But Jassy claims Leo will offer faster speeds, especially for uploads, after Amazon Leo launched a private beta focused on gigabit speeds. 

“First, the performance will be stronger (about six to eight times better on uplink, and two times better on downlink) than what customers have access to now,” Jassy says, likely alluding to Starlink. “Second, this performance will come at a lower cost than alternatives."

The other benefit is how Leo is designed to directly connect with Amazon’s AWS cloud service. “Leo will seamlessly integrate with AWS to enable enterprises and governments to move data back and forth for storage, analytics, and AI,” Jassy adds.

(Credit: Amazon)

Still, Jassy didn’t say whether Amazon plans to serve both consumers and enterprise users during the initial launch. The company’s current beta is limited to select enterprise customers. Pricing hasn't been announced, but Amazon has developed three dish models for the upcoming satellite internet system.

The other main hurdle for Leo has been the numerous delays in launching the required satellites. Currently, Leo spans about 240 satellites, which likely isn’t enough to provide global, robust coverage. 

The delays have been so severe that Amazon expects to miss a regulatory deadline to launch half of its 3,200-satellite constellation by late July. The company has asked the Federal Communications Commission for an extension or waiver, saying it expects only about 700 satellites will be in orbit by the deadline. 

(Credit: PCMag)

"​By this date, Amazon Leo also expects to have its customer terminals in the hands of more enterprise and government customers, and to be poised to roll out service more broadly in the US and across the globe,” the company told the FCC in January. (For perspective, Starlink kicked off an initial beta service in late 2020 with about 800 satellites.) 

To convince the FCC to grant the extension, Amazon says it spent billions “to secure launch contracts through Q1 2029.” Last month, the company also talked up its efforts to double Leo’s launch frequency and pack more satellites into each rocket. 

“With a few thousand more satellites launching in the coming years, the constellation is expanding rapidly,” Jassy says in his letter.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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