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Amazon's Project Kuiper 'Exploring Options' for Cellular Satellite Service

Amazon tells UK regulator Ofcom that it’s 'seeking to develop the most versatile technical solutions' for direct-to-cell phone service.

 & Michael Kan Principal Reporter

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Amazon’s Starlink competitor, Project Kuiper, might one day also try to power a cellular satellite service for consumer phones. 

The company reported the potential plan to UK telecommunications regulator Ofcom, which was first spotted by a user on Twitter.

Ofcom recently asked private companies to share their thoughts on the direct-to-device (D2D) market, which would harness orbiting satellites to communicate with mobile phones. In response, Amazon told Ofcom that it’s "exploring options for D2D services and is seeking to develop the most versatile technical solutions for D2D offerings."

The company’s filing doesn't reveal much else but urges the UK regulator to "adopt broad and flexible rules" to develop satellite services in the region. This includes "enabling D2D services across all frequencies" meant for ground-based cellular networks.  

“Doing so will ensure that sufficient spectrum is made available to accommodate the expected large numbers of end-user devices and thus meet the growing demand for D2D service," it adds.

Amazon didn’t immediately respond to a request for comment. Still, the Ofcom filing signals growing competition in the cellular satellite market. Starlink's "direct-to-cell" service is seeking to kick off a beta service for T-Mobile customers this year, while AST SpaceMobile is aiming to start its own beta test by December with partners AT&T and Verizon. A third company, Hughesnet’s parent EchoStar, is also preparing to spend billions to expand into cellular satellite services.

As a result, Amazon may face a crowded market if it decides to enter the D2D market. In the meantime, Project Kuiper plans on sending up its first production satellites sometime in Q4. The goal is to eventually operate 3,000+ satellites to first deliver high-speed broadband to custom-made satellite dishes before potentially expanding into the cellular satellite market.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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