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Amazon's Starlink Rival, Project Kuiper, Faces Another Delay

The company doesn't plan on launching the first production satellites for Project Kuiper until Q4.

 & Michael Kan Principal Reporter

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The first production satellites for Amazon’s rival to Starlink, Project Kuiper, were originally supposed to launch in the first half of 2024, but the company has now confirmed it needs to push the launch date to Q4. 

In a blog post, Amazon said it’s preparing to ship the first completed production satellites to launch sites "this summer," though it looks like satellites won’t fly until October at the earliest.

"We’re targeting our first full-scale Kuiper mission for Q4 aboard an Atlas V rocket from ULA (United Launch Alliance)," the company wrote.

The delay also pushes back Amazon’s plan to kick off beta trials for Project Kuiper, which were also slated to begin later this year with commercial customers. Instead, the company tells PCMag: "We expect to begin offering demonstrations to enterprise customers in early 2025."

"We will continue to increase our rates of satellite production and deployment heading into 2025, and we remain on track to begin offering service to customers next year," the company added in Thursday's blog post.

Amazon didn't explain what caused the delay, but it may be due to its launch partners. In 2022, Amazon announced it would use next-generation rockets from United Launch Alliance, Arianespace, and Blue Origin to send up the majority of Kuiper’s 3,236-satellite constellation. However, all three companies have faced their own struggles in getting their next-generation rockets off the ground. 

In the meantime, Amazon plans on using United Launch Alliance’s older Atlas V rockets to launch the first production satellites for Kuiper, but it's facing a tight deadline. The FCC is requiring Amazon to launch half of its planned constellation for Kuiper by July 2026, although the company could try to request an extension.

Despite the setback, Amazon used Thursday's blog post to tout its progress in manufacturing the satellites at a facility in Kirkland, Washington. "At peak capacity, the factory will enable Project Kuiper to build up to five satellites per day," the company wrote. "To meet that rapid cadence, the team has invented new, more efficient ways to test hardware without compromising the reliability and safety of our spacecraft."

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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