Bose’s latest answer to the Apple AirPods is here. The company today introduced two new wireless headphones it plans on selling later this month: the noise-cancelling $279 QuietComfort Earbuds and the $179 Sport Earbuds. 

The QuietComfort Earbuds are certainly pricey, $30 more than AirPods Pro. But they promise to take everything that’s great from Bose’s over-the-ear noise-cancelling headphones, and put them into a smaller design. The result is a pair of 1-inch-plus long earbuds that each weigh only 0.3 ounces, but still offer premium active noise cancellation (ANC). 

The company didn’t dive into details, but the ANC is the result of a tight seal from the eartips, multiple microphones to measure the ambient sounds, and then a chip loaded with an “exclusive new algorithm,” designed to accurately cancel out the noise around you. 

You can also configure the noise control at 11 different levels. On the music front, Bose claims the earbuds will offer a clean sound when playing your favorite songs. “For music, they avoid manufactured ‘boosts’ in select frequencies, opting for a faithful reproduction—as close as possible to the recording itself,” the company said. “For movies, videos, news, and podcasts, there’s no electronic ‘hiss’ and speech and dialogue are natural." 

The QuietComfort Earbuds can last for 6 hours on a single charge—more than the 4.5 hours on the AirPods Pro. The product can also get an extra 12 hours when you place them inside the portable charging case for a total of 18 hours.  

Sport Earbuds

The $179 Sport Earbuds, on the other hand, represents an overhaul from Bose’s 2017 product, the SoundSport Free. The new model is about half as small, but there’s no active noise cancellation technology. 

The Sport Earbuds can last up to 5 hours on a single charge. The charging case can also extend their battery life another 10 hours. As a product designed for both intense and casual exercise, the earbuds should lock into your ears, preventing them from falling out, Bose says. 

The new earbuds from Bose both use Bluetooth 5.1 and have an IPX4 rating, making them resistant to water splashes and sweat. To ensure a comfortable fit, the products also come with ear tips in three different sizes. 

“Each have simple on-bud touch controls for the most common commands like play and pause, answer and end calls, and access to your personal assistant,” the company adds.

The Quiet Comfort Earbuds, and Sport Earbuds will go on sale Sept. 29. Pre-orders begin today on Bose.com.

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