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If you have been holding out for the iPhone 17, thankfully, you won’t have to wait much longer. The latest iPhone lineup can be expected in early September, according to Bloomberg’s Mark Gurman.
Apple typically announces its new iPhone lineup the week after Labor Day. If it upholds the tradition, we could get a first look at the iPhone 17 in the week of Sep. 8, Gurman writes in the latest edition of his “Power On” newsletter.
The reporter then uses a process of elimination to narrow down the most likely launch date. He notes that Apple typically avoids releasing new products on Fridays, ruling out Sep. 12. Then Sep. 11, the anniversary of 9/11, is also unlikely, leaving other dates in the week as stronger possibilities.
“It could be that Monday (the 8th), though I suspect the 9th or 10th is probably more likely,” Gurman writes.
Gurman’s projections align with Apple’s launch history. In the last 10 years, as MacRumors notes, nine of Apple’s fall events have occurred in the second week of September. The odd one in 2020 was pushed to October due to the pandemic.
Of the nine, five have been on Tuesdays, three have been on Wednesdays, and only the last one was on a Monday. If Apple continues with a Monday launch, the keynote would be on Sep. 8. Otherwise, it would most likely be Sep. 9 or Sep. 10.
We should have more clarity about the date by the end of next month. Apple typically announces the date a week or two in advance.
While we await the unveiling, the rumor mill hasn’t stopped churning. The iPhone 17 lineup is expected to get a huge shake-up, eliminating the less-successful Plus variant in favor of a new slim or “Air” variant. The design is also expected to see some change, with new camera bumps at the back and a repositioned Apple logo. A lot more has been reported about the lineup by established leakers; you can check them all out in our iPhone 17 rumors round-up.
Gurman’s launch date predictions arrive a month after Apple’s WWDC 2025 event, where the company announced it would start naming its operating systems based on their release year. It would be interesting to see if Apple takes a similar approach with its iPhones. If it does, the upcoming model could be called the iPhone 26.