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Report: Steve Jobs Didn't Like the Name 'Siri'

 & Leslie Horn Reporter

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Apple's late co-founder, Steve Jobs, was notoriously opinionated, and one thing he didn't like was the name Siri, the voice assistant app on the iPhone 4S.

Dag Kittlaus, one of Siri's co-founders, said in a recent talk that while Jobs saw promise in the technology behind Siri, he wasn't thrilled about the name, Network World reports.

Kittlaus, who ran Siri as a standalone app before it was acquired by Apple, explained why he was drawn to the word.

"Siri means in Norwegian, 'beautiful woman who leads you to victory,'" he said. "I worked with a lady named Siri in Norway and wanted to name my daughter Siri and the domain was available. And also consumer companies need to focus on the fact that the name is easy to spell, is easy to say."

Kittlaus' first child, however, was a boy and he wasn't given the moniker.

Jobs remained skeptical; he wanted a better name, though in the end he stuck with Siri. Interestingly enough, as Network World points out, Jobs was similarly on the fence about the names "iMac" and "iPod," but failed to find a better option.

Siri, for one, is now synonymous with the latest iPhone. And she's well on its way to becoming somewhat of a pop culture icon. In fact, in January, she showed up in a new Flaming Lips song and appeared on an episode of The Big Bang Theory on CBS.

But as far as Siri goes as a feature, most people are only using it for a limited set of functions, like making calls and sending texts, a new survey found.

For more, see What You Need To Know About Siri on iPhone 4S and the slideshow below.


About Our Expert

Leslie Horn

Leslie Horn

Reporter

Leslie Horn joined the PCMag team as a news reporter in the fall of 2010. She covered a wide range of topics, from digital media to the latest Apple rumor. After graduating with a degree in Magazine Journalism from the University of Missouri, she wrote for Out & About, a travel guide in coastal Maine. One of her favorite reporting experiences was covering the 2008 Olympics from Beijing. She travels every chance she gets; a favorite trip was backpacking along the coast of Brazil. Though she was born and raised in Dallas, Texas, Leslie embraces life as a New Yorker.

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