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With the New Apple Watch SE, Apple Quietly (and Finally) Kills the Series 3

The new Apple Watch SE (and its $249 price) renders the legacy Apple Watch 3 completely unnecessary.

 & Will Greenwald Principal Writer, Consumer Electronics

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Apple just announced a trio of new smartwatches, including an updated Apple Watch SE with more features and a lower price than the previous model. The new Apple Watch SE starts at $249 and has virtually everything the new Apple Watch Series 8 does, minus some of its more advanced health tracking features. This leaves a big question regarding Apple's smartwatch lineup: What about the Series 3?

Apple Watch SE
Apple Watch SE

The Apple Watch Series 3 has been the company's most affordable model for years, coming in at $79 less than the previous Apple Watch SE thanks to its smaller screen, less powerful specs, and the fact that it's five years old. After maintaining a spot in Apple's watch lineup since 2017, it looks like the Series 3 is finally being retired, as it's no longer available in the Apple Store.

At $249 for the GPS model (or $299 for GPE and cellular), the 2022 Apple Watch SE isn't quite as cheap as the outgoing $199 Series 3, but it's still less than the $279 starting price for the previous SE model, and that makes it one of the more affordable big-name smartwatches out there. It also adds ECG and blood oxygen monitoring to the mix, putting it on closer footing with the Apple Watch Series 7 than the original SE model.

These upgrades make the Series 3 feel even more outdated, especially since it lacks a cellular connectivity option. With the new high-end Apple Watch Ultra ringing in at $799, it looks like Apple is settling into a $249/$399/$799 price range for its smartwatches. That leaves little room for a $199 model that's literally half a decade behind its peers.

Apple Watch SE Specs
Apple Watch SE specs

The Series 3 being discontinued has been hinted at for several months, since Apple confirmed that it wouldn't receive the watchOS 9 update. Considering how compelling the new Apple Watch SE appears to be for the price, sunsetting the Series 3 doesn't feel like a major loss.

About Our Expert

Will Greenwald

Will Greenwald

Principal Writer, Consumer Electronics

My Experience

I’m PCMag’s home theater and AR/VR expert, and your go-to source of information and recommendations for game consoles and accessories, smart displays, smart glasses, smart speakers, soundbars, TVs, and VR headsets. I’m an ISF-certified TV calibrator and THX-certified home theater technician, I've served as a CES Innovation Awards judge, and while Bandai hasn’t officially certified me, I’m also proficient at building Gundam plastic models up to MG-class. I also enjoy genre fiction writing, and my urban fantasy novel, Alex Norton, Paranormal Technical Support, is currently available on Amazon.

The Technology I Use

Where to start? I have a standard IT-issued Lenovo Thinkpad for writing and editing, supplemented with an iPad Air and an 8Bitdo Retro Keyboard when I want to write on the go. I also have a Lenovo Legion Go as a platform for running Portrait Displays’ Calman software and controlling the Klein K-10A colorimeter, Murideo SIX-G signal generator, and Leo Bodnar 4K Video Signal Lag Tester I use for testing TVs. 

For gaming, I use a Nintendo Switch 2, PlayStation 5, and Xbox Series X, and a GeForce 5080-equipped MSI gaming laptop. I like collecting retro games as well, and have an Analogue Pocket and a ton of classic consoles and portables. Photography is another interest, and I use a Sony A7 IV when I’m shooting products and events, and a Fujifilm X-Pro3 for my own attempts at visual creativity. And for reading and writing, I’ve become partial to the Kobo Sage for books and the ReMarkable 2 with Type Folio.

When it comes to phones and tablets, I’m pretty platform-agnostic. I use a Google Pixel 8 for my phone and an iPad Air for a tablet. Android, iOS, and iPadOS are all totally fine, but I need a Windows PC. MacOS just isn’t for me.

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