(Credit: Bangla press / Shutterstock)
Every Microsoft console uses a capitalized XBOX in its logo, so why does Microsoft refer to it as Xbox everywhere else? That may be changing after a recent public vote.
Asha Sharma, the newly appointed Xbox CEO, ran a poll on X, asking gamers whether they preferred Xbox or XBOX. The latter won with 64.8% of over 19,000 votes. Soon after, Sharma highlighted how its social account on X had changed its name to reflect the winner, switching both its display name and username to XBOX.
While the X account has been retooled, Microsoft hasn’t switched it out on other platforms, leaving its Bluesky, Facebook, Instagram, and Threads as Xbox. There's no sign of any changes in Microsoft's other marketing materials or on its website.
Sharma’s original post didn’t suggest the poll results would amount to a rebrand or any other action from Microsoft, so rather than an overarching change, it may just be a fun Easter egg. However, if this naming sticks, we may begin to see Microsoft use XBOX as the console's full name in marketing materials and when announcing new titles.
This minor change comes after recent moves saw it revert its Microsoft Gaming division back to Xbox, revamp its logo with a nod to the older design, and drop the "This is an Xbox" campaign, which some felt took focus away from Microsoft's consoles.
Alongside these changes, Xbox reduced the price of Game Pass by removing day-one Call of Duty releases. Earlier in May, Xbox canceled plans for Microsoft Copilot AI features on its consoles and removed AI tools from its mobile app.