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Nvidia Roadmap Suggests Next-Gen RTX Cards Won't Arrive Until 2025

The successor to the Ada Lovelace architecture will reportedly arrive in 2025 instead of late 2024.

 & Michael Kan Principal Reporter

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We may be waiting longer than normal for Nvidia’s next-generation RTX graphics cards.

Nvidia today released an updated roadmap for its GPU architectures during a briefing on the H100 GPUs. According to Tom’s Hardware, the presentation confirmed that the company is working on a successor to the Ada Lovelace architecture, which currently powers the RTX 4000 series. 

However, the presentation shows that Nvidia’s next-generation architecture won’t arrive until 2025, which was also reported by the German publication HardwareLUXX. 

That’s significant because the company usually launches a new consumer GPU family every two years. So the next-gen RTX cards—likely dubbed the 5000 series—were expected to arrive in fall 2024. 

The new roadmap from Nvidia signals the company will prolong the RTX release cadence, at least for this round. It’s not hard to imagine why. The company’s latest graphics cards, the RTX 4000 series, have seen relatively weak sales, with supplies plentiful at retailers. 

That’s a huge change from over two years ago when Nvidia experienced insane demand during the COVID-19 pandemic from both eager consumers and cryptocurrency miners. But since then, the market for graphics cards has cooled while GPU-based mining has essentially gone bust. The ensuing drop in demand was so big that Nvidia faced a product oversupply situation last year.

Although the successor to Ada Lovelace won’t arrive until 2025, the company already has its hands full with its other major market in enterprise GPUs. Nvidia’s roadmap shows the company is focused on releasing a new architecture next year meant to succeed Hopper, the technology powering Nvidia GPUs focused on generative AI. The demand for AI is so high that Nvidia is forecasting it’ll make $11 billion in revenue in the next quarter, up about 80% from the year before.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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