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Resellers Struggle to Unload GeForce RTX 4070 Ti at Inflated Prices

Scalpers who expected some demand for Nvidia's GeForce RTX 4070 Ti on launch day are not finding many buyers on eBay since the GPU is in stock at its regular price at traditional retailers.

 & Michael Kan Principal Reporter

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Scalpers hoping to make a profit from Nvidia’s newly launched RTX 4070 Ti graphics card are so far getting a chilly reception from potential buyers—likely because the product is still in stock at retailers for normal prices. 

The desktop GPU went on sale Thursday morning. But unlike past graphics card launches, where supplies ran out in minutes, the RTX 4070 Ti is still available to buy at retailers including Newegg and Best Buy for $839 and up. 

ebay listing

Scalpers, on the other hand, have been trying to charge as much as $1,699 for the product, according to listings on eBay. Consumers have no reason to buy from them when retailers have them in stock, however. In addition, retailers accept returns when scalpers generally do not.

Newegg image
Newegg still has several models of the RTX 4070 Ti in stock.

Currently, eBay has 26 listings for the RTX 4070 Ti. But so far, no units have sold, according to eBay’s Terapeak tool. 

That’s a big change from the RTX 4090, which sold out quickly when it first launched on Oct. 12. Scalpers then proceeded to sell 246 units of the graphics card on launch day at prices at around $2,500 — far higher than the $1,599 starting cost for the product.

ebay graphic
The average selling price for the RTX 4090 on eBay since its launch.

In addition, the RTX 4090 remains hard to find in stock, making it a lucrative target for scalpers.

The RTX 4080, on the other hand, has also faced weak demand on eBay. The card has only been selling about five to 10 units each day, with the average selling prices occasionally dipping below the $1,199 starting price for the GPU. Last month, one scalper posted that they planned on reselling their RTX 4080 units at normal retail prices, saying the “market isn’t what I thought."

The average selling price for the RTX 4080 on eBay since its launch.
The average selling price for the RTX 4080 on eBay since its launch.

Things could turn around for resellers if the RTX 4070 Ti ends up selling out over time. The $799 models appear to be out of stock at Newegg, for example. Still, trends suggest that GPU scalping won’t hit the RTX 4000 series anywhere near as badly as it did with the RTX 3000 line, which launched during a historic chip shortage and when cryptocurrency mining was soaring.

Since then, GPU-based cryptomining has become unprofitable while Nvidia has been experiencing an oversupply situation with its own desktop graphics cards. On top of all this, the exorbitant high pricing for the RTX 4000 series may be thwarting demand.

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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