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Nintendo Revives 1980s 'Game & Watch' Handheld With Super Mario Bros.

When you're done playing, the product turns into a clock. It goes on sale on Nov. 13 for $49.99.

 & Michael Kan Principal Reporter

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Nintendo is resurrecting one of its earliest gaming consoles to help you celebrate the 35th anniversary of Super Mario Bros. 

In November, the company is bringing back the Game & Watch, a series of handheld products Nintendo first launched in 1980. This time, though, the product will come installed with the NES version of Super Mario Bros. 

The revival adopts the same design as the original Game & Watch, which was Nintendo’s first handheld gaming product. At the time, the hardware was pretty limited and only capable of rendering static digital sprites over the black-and-white LCD screen. 

The products could also only play one game. From 1980 to 1991, Nintendo released dozens of different models that ran scaled-down versions of hit games including Super Marios Bros., Donkey Kong, and Zelda. But eventually, the company phased them out in favor of the Game Boy, which could render moving pixels on the LCD screen. 

The Ball game on the new Game & Watch gets a Mario makeover The Ball game on the new Game & Watch gets a Mario makeover. (Credit: Nintendo)

Nintendo has now decided to bring back the Game & Watch as collector’s item for diehard fans. The hardware, which weighs at 0.15 pounds, has been updated to run not only the NES version of Super Mario Bros., but also Super Mario Bros.: The Lost Levels. The product will also come with “Ball,” the first title available from the Game & Watch series.  

clock mode on the Game & Watch (Credit: Nintendo)

Perhaps the best thing about the device is when you get tired of playing it, you can turn it into a digital clock. In watch mode, the product will show you the time using various scenes and characters from the Super Mario games. According to Nintendo, the clock mode features “35 little touches to discover,” so expect a good amount of variation. 

The revived Game & Watch is scheduled to go on sale Nov. 13 for $49.99. The company plans on releasing pre-order details soon. Expect the handheld to last for 8 hours on a single charge when running a game.

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About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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