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Hasbro to Bring Back Tiger Electronics LCD Handhelds From the 90s

Nintendo and Sega have all been selling retro versions of their classic consoles. Now Hasbro is getting in on the action by bringing back the Tiger Electronics LCD handhelds with four models slated for the fall.

 & Michael Kan Principal Reporter

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The retro video gaming craze has sparked Hasbro to dig back into the 90s and revive the Tiger Electronics LCD handheld products.

The company plans on selling four versions of the product later this fall, each for $14.99. You’ll be able to choose from Sonic The Hedgehog 3, Disney’s Little Mermaid, Transformers Generation 2 and Marvel Comics’ X-Men Project X. 

“Each game will bring gamers and die-hard retro fans back to the 90s with the design and technology created with the original game unit in mind,” Hasbro said on Wednesday in an email. The news was first reported by The Verge.

Today, anyone can easily access mobile gaming by downloading the titles to a smartphone, laptop or Nintendo Switch. But back in the late 1980s and early 1990s, consumers had fewer options when it came to portable gaming. Of course, there was Nintendo’s GameBoy and the Sega Game Gear, but the products were pricey at $89.95 and $149.99, respectively.

Enter Tiger Electronics, which Hasbro bought up back in 1998. The company specialized in developing handheld LCD products that were cheap to buy, which made them popular gifts to children. However, the hardware itself was pretty basic. Each model was unfortunately constricted to only one game that relied on a black-and-white LCD screen.

The graphics were also very primitive. You’ll find no pixel-based, moving images here, akin to Super Mario jumping on a Goomba. Instead, Tiger Electronics relied on using static images baked into the screen, which would light in up during the gameplay. For instance, your character would flash in one place while the enemies would flash in other parts of the LCD panel. You can check out what this looks like in the video above.   

Although the gaming experience was far from ideal, Tiger Electronics ended up producing dozens, perhaps hundreds, of handheld LCD models based on various licensed brands over the years. You can actually still buy vintage Tiger Electronics handhelds on eBay. But Hasbro has decided to officially bring back the old school gaming hardware in time for the holiday season later this year.

The four upcoming products are currently up for pre-order on GameStop. Each unit requires two AA batteries, which won't be included. We’ve asked Hasbro if any changes have been made to the hardware, but have yet to hear back.

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About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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