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UK to Microsoft: Don't Waste Your Time With 'New Remedies' for Activision Deal

The UK regulator says Microsoft can restructure its proposal to buy Activision-Blizzard, but authorities would need to investigate the deal again.

 & Michael Kan Principal Reporter

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Microsoft may have beat the FTC in court, moving it closer to acquiring Activision Blizzard. But antitrust regulators in the UK are refusing to budge on clearing the deal. 

According to Reuters, the UK’s Competition and Markets Authority won’t accept any “new remedies” from Microsoft as it tries to push through the acquisition. Instead, Redmond would need to officially restructure the deal. But even then, the UK’s CMA would need to formally investigate the new proposal, and it could take several months before a final decision is made. 

"Whilst merging parties don’t have the opportunity to put forward new remedies once a final report has been issued, they can choose to restructure a deal, which can lead to a new merger investigation,” the regulator said.

The CMA added: “Microsoft and Activision have indicated that they are considering how the transaction might be modified, and the CMA is prepared to engage with them on this basis. These discussions remain at an early stage and the nature and timing of next steps will be determined in due course.”

The regulator issued the statement after Microsoft President Brad Smith indicated the company is ready to negotiate with the UK regulator on the deal. "While we ultimately disagree with the CMA's concerns, we are considering how the transaction might be modified in order to address those concerns in a way that is acceptable to the CMA," he tweeted yesterday. 

The CMA blocked the deal in April over concerns Microsoft could use Activision’s various franchises to corner the nascent, but growing cloud gaming market. In response, Microsoft offered “a small and discrete divestiture” on the deal to convince the CMA to approve the acquisition, according to CNBC.  

Microsoft also may not be done with the FTC. Although a US court rejected the FTC's bid to secure a preliminary injunction against the deal, the agency could file an appeal. So far, the FTC has only said: “In the coming days we'll be announcing our next step to continue our fight to preserve competition and protect consumers.”

About Our Expert

Michael Kan

Michael Kan

Principal Reporter

My Experience

I've been a journalist for over 15 years. I got my start as a schools and cities reporter in Kansas City and joined PCMag in 2017, where I cover satellite internet services, cybersecurity, PC hardware, and more. I'm currently based in San Francisco, but previously spent over five years in China, covering the country's technology sector.

Since 2020, I've covered the launch and explosive growth of SpaceX's Starlink satellite internet service, writing 600+ stories on availability and feature launches, but also the regulatory battles over the expansion of satellite constellations, fights with rival providers like AST SpaceMobile and Amazon, and the effort to expand into satellite-based mobile service. I've combed through FCC filings for the latest news and driven to remote corners of California to test Starlink's cellular service.

I also cover cyber threats, from ransomware gangs to the emergence of AI-based malware. In 2024 and 2025, the FTC forced Avast to pay consumers $16.5 million for secretly harvesting and selling their personal information to third-party clients, as revealed in my joint investigation with Motherboard.

I also cover the PC graphics card market. Pandemic-era shortages led me to camp out in front of a Best Buy to get an RTX 3000. I'm now following how the AI-driven memory shortage is impacting the entire consumer electronics market. I'm always eager to learn more, so please jump in the comments with feedback and send me tips.

The Best Tech I've Had:

  • My first video game console: a Nintendo Famicom
  • I loved my Sega Saturn despite PlayStation's popularity.
  • The iPod Video I received as a gift in college
  • Xbox 360 FTW
  • The Galaxy Nexus was the first smartphone I was proud to own.
  • The PC desktop I built in 2013, which still works to this day.

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