(Credit: Jim Fisher)
Joining other camera giants like Nikon, Canon, and Sony, Fujifilm is finally raising prices on most of its US camera and lens range, thanks to the Trump administration's tariffs.
Fujifilm's new price list took effect on Aug. 1, though there may be some delay in third-party retailers updating their costs.
The price hike comes after the Trump administration announced a 15% tariff on imports from Japan, where Fujifilm is based, earlier this month. However, camera industry outlet PetaPixel notes that Fujifilm’s recent decision to pump up prices stems from 10% baseline import tariff levies introduced in April, rather than the Japan-centric ones. "Price increases across the rest of the industry are unlikely to stop” as “margins on cameras and lenses are razor thin," it says.
The exact changes differ depending on the model but tend to sit in the 10% to 15% range, amounting to hundreds of dollars in some cases.
- The Fujifilm X100VI, which gained popularity on social media like TikTok for its ability to imitate retro film style, jumped from $1,599.95 to $1,799.95, a 12.5% increase.
- The high-end GFX100 II Body will now cost $800 more, rising from $7,499 to $8,299.
- The X-T5, one of the company’s most popular consumer models, received a $200 bump, climbing from $1,699 to $1,899, a 12% increase.
- The consumer-focused X‑S20 saw the biggest relative increase, jumping 15% from $1,299 to $1,499, which exceeds the percentage rise of other X-series and GFX models.
Fujifilm has been taking steps to limit the impact of tariffs on its operations. The company moved much of its manufacturing from China to Japan this year, according to Bloomberg.
Though the camera industry seems particularly impacted by tariffs of late, you don’t have to look far for examples of prices ballooning across the entire consumer tech world. Fellow Japanese hardware giant Nintendo raised the price of the original Switch console and a select few Switch 2 accessories earlier this week, citing “market conditions.” Meanwhile, experts are advising that US consumers stock up on foreign-made 3D printers ahead of price rises later this year.