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Buying Guide: iPhone to Flop...Then Fly
Contents
- iPhone to Flop...Then Fly
- The Issues
The iPhone will flop...and then it will soar. Anyone who doesn't know this isn't paying attention. Here's how it'll go down (you might want to bookmark this page so you can see just how right I was...early on).
Apple's iPhone will launch on time, and though interest is enormously high, orders and actual sales will be low. Apple will be mum on the subject (since I bet it expects this), but analysts, pundits, and stockholders will panic (we recently saw how a tiny rumor can set off a virtual stampede). Our impatient, hyperactive market culture will descend on the struggling product, dissecting the disaster: It was too expensive. Apple shouldn't have gone with just one carrier. Eight gigabytes is not enough storage. It needs buttons!
All of these assertions are, for the most part, wrong, and they will have nothing to do with the phone's initial sales slump.
No, the iPhone will struggle initially because consumers will be unwilling to break their cellular-service contract simply to have a new phone. Also, this is Apple's first foray into a new market. Consumers will gladly step aside for early adopters—those hearty gadget freaks willing to suffer through anything to own the latest cool gear.
Before we get to how the iPhone will eventually soar, let's first take a look at all of the issues that the nay-sayers think will hobble the iPhone.—next: The Issues >