(Credit: Amazon)
Amazon’s AI-powered assistant, AIexa+, is finally out of Early Access and available to all users in the US through Alexa-enabled devices, Alexa.com, and the Alexa app.
Alexa+ improves upon the original Alexa by adopting chatbot-like capabilities to provide more personalized responses and fulfill more complex tasks. You can ask Alexa+ questions about a topic, just as you would on Gemini or ChatGPT, or use its agentic capabilities to find restaurants, make reservations, or book rides. On supported devices, the voice assistant saves you the time of opening browsers or tabs and typing queries.
Amazon says the upgrade was made possible by a new architecture built on large language models from both Anthropic and its own Nova program. Early Access began rolling out in mid-2025, and some Prime members received automatic free upgrades early this year (which some customers didn't appreciate).
As Alexa+ exits preview, it remains free for Prime members, while others need to pay $19.99 a month to access it. To start using the AI voice assistant, Prime members can say “Alexa, upgrade to Alexa+” or log in to their Amazon account via Alexa.com.
Non-paying customers can also get a taste of Alexa+’s AI capabilities, albeit only via text. They can head to Alexa.com and start an interaction by dropping a query in the prompt box.