Microsoft has launched Copilot Checkout, a feature that allows users to complete purchases without leaving the chat interface.

Now, when a user searches for products on the platform, Copilot will display a Buy button under supported items. Clicking the button will take you to the chatbot's own checkout page, instead of redirecting you to the seller's website.

The checkout page is similar to those seen on e-commerce platforms, and the payment is powered by PayPal, Stripe, and Shopify. Microsoft is rolling out Copilot Checkout to users in the US this week. It will initially be limited to the Copilot.com website.

For businesses wary of giving Microsoft control over their checkout process and customer data, Redmond says, "With Copilot Checkout, you stay the merchant of record. You own the transaction, the customer data, and the relationship."

At launch, Copilot Checkout will support stores like Urban Outfitters, Anthropologie, Ashley, and select Etsy sellers. Those selling on Shopify will be automatically integrated into the program after an opt-out window.

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Microsoft is looking to onboard more merchants to the Copilot Checkout program and is accepting applications for those willing to join using PayPal or Stripe. "When shopping intent is present, journeys with Copilot are 194% more likely to result in a purchase," the company said.

Microsoft also teased Brand Agents, which can function as "AI-powered shopping assistants that speak in your brand’s voice and guide customers naturally from curiosity to purchase."

Competing chatbots, such as Perplexity and OpenAI's ChatGPT, have had similar checkout features for several months now; both are integrated with Shopify, among others. The shopping assistant in Perplexity's Comet browser, however, prompted a lawsuit from Amazon, which cites a "significantly degraded shopping and customer service experience."

At CES, Amazon expanded its own Alexa.com chatbot. You can use it to research items and add them to your Amazon cart, but you will be redirected to Amazon for checkout.