(Credit: Chesnot/Getty Images)
Meta is reducing the visibility of "AI Info" labels on Facebook, Instagram, and Threads. Starting next week, for content modified or edited using AI tools, the label will be found in the post's menu, the company announced in an updated blog post on Thursday. This means the labels won't be quite as visible as before.
The revised policy only applies to AI-edited content, the company says. For content generated using an AI tool, Meta will continue to display the "AI Info" label under the username and share whether media is labeled "because of industry-shared signals or because someone self-disclosed."
Once the update rolls out, to check whether the content was altered using AI, users will have to tap the menu button at the top right of a post and pick "AI Info."
(Credit: Meta)The change is intended to "better reflect the extent of AI used in content," says Monika Bickert, Meta's Vice President of Content Policy. "We've continued to work with companies across the industry to improve our labeling process so that labels on our platforms are more in line with peoples' expectations."
Meta introduced the "AI Info" tag in July after its predecessor, "Made with AI," faced harsh criticism for being confusing and inaccurate. The company now determines the labeling based on "a signal added by the tool used to modify the content. This signal can indicate a wide range of Al use, from photo retouching to generating entirely new content," according to the AI Info dialog box.
However, Meta warns their labeling still isn't always accurate because not all Al media has the metadata they need to flag it.