Pebble is growing up and slimming down.
The wearable device maker on Wednesday introduced its latest creation — the Pebble Time Round, which it said is the "thinnest and lightest smartwatch in the world," at 7.5mm thick and weighing 28 grams.
"The beautiful, always-on, e-paper display discreetly camouflages the smarts within," Pebble wrote in a blog post. "Summon timeline to keep tabs on your day. Leave the phone in your bag and bring notifications, messages, incoming calls, and music controls to your wrist."
The Pebble Time Round offers "days-long battery life" and a quick-charging feature that will give you a whole day's worth of juice in just 15 minutes.
The new watch comes in a variety of finishes, including black, silver, and rose gold. You can opt for a 20mm or 14mm band, and complete the look with your favorite watch face from the Pebble appstore. Also available is a selection of genuine leather bands with metal options to come later this year.
"Pebble Time Round is the perfect companion for those who like their wearable tech a bit more incognito," the company said.
The $249 Pebble Time Round is available for pre-order now via Pebble, Best Buy, Target, and Amazon. The watch is slated to begin shipping and arrive on store shelves in November. It will also be available in the U.K. later this year followed by the EU in early 2016.
Those who backed the Pebble Time Steel on Kickstarter who like the Round better, meanwhile, will have the chance to exchange their Steel for a Round. More details can be found on the company's Help site.
The Pebble Time first emerged earlier this year in a hugely successful Kickstarter campaign that raised over $20 million for the new device, which includes a color e-paper display and built-in microphone. It's on sale for $199.99, while the Time Steel retails for $249.99.
For more, see Apple Watch vs. Pebble Time Steel: Gloves Off, Watches On.