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Nikon Enters Premium Compact Camera Market

 & Jim Fisher Principal Writer, Cameras

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Nikon has made pricey compact cameras before—when 1/1.7-inch image sensors were all that you could hope for in a pocket-friendly point-and-shoot the long zooming Coolpix P7800 and its predecessors had their share of devotees. But the 2012 launch of the Sony RX100 set a new bar for the image quality that a pocket camera could deliver with its 20-megapixel 1-inch image sensor.

After four years and several iterations, Sony's RX cameras still set a high bar, and have real competition in the market in cameras like the Canon PowerShot G7 X and Panasonic LX100. Now Nikon is joining the party with three 1-inch sensor models, a good thing for competition and for consumer choice.

Nikon isn't burdening its premium lineup with the somewhat uncool Coolpix designation. Instead it's opting for the more understated DL designation. It's releasing three models at launch, each hitting its own niche. There's some shared tech between them—including the same 20.8-megapixel 1-inch BSI CMOS image sensor, Raw image capture, a 20fps burst rate with continuous autofocus, 4K video recording support, and Nikon's SnapBridge system, which leverages Wi-Fi and Bluetooth to speed wireless transfer image to your smartphone.

Nikon DL 24-85

Most photographers are going to look at the mainstream entry in the series first. The pocket-friendly DL 24-85 features a 3.5x zoom ratio, covering a 24-85mm (full-frame equivalent) field of view. It's a fast lens, rated at f/1.8 at the wide end and f/2.8 at its telephoto extreme. Its zoom ratio is a bit more ambitious than the 24-70mm f/1.8-2.8 zoom used by our current Editors' Choice compact, the Sony RX100 III, but not quite as long as the 24-100mm f/1.8-2.8 zoom used by the Canon G7 X and G5 X.

The DL 24-85 sets itself apart from the crowd with a lens that can focus very close. It has a Super Macro Mode that delivers 1:1 magnification. The macro setting has its own place on the step zoom ring that surrounds the lens, which also has marked positions for 24, 28, 35, 50, 70, and 85mm. The lens is stabilized, offering 4 stops of compensation.

Other on-body controls include a dedicated EV compensation dial and a rear control dial. The rear OLED display can tilt up or down and is sensitive to touch. All three cameras in this series use the same display, which features a 1,037k-dot resolution and is protected by Gorilla Glass.

There's an in-camera flash, as well as a hot shoe that accommodates an add-on electronic viewfinder. The need to use an add-on EVF is a bit of a downer, as Sony has proven that it's possible to incorporate one into a body of this size—the RX100 III and RX100 IV both have them. Those models don't have a hot shoe like the DL 24-85 has, though—if you want to pair the DL with an external Nikon Speedlight or a PocketWizard you'll be able to.

The DL 24-85 is set to ship this summer and is priced at $649.95.

Nikon DL 18-50

Next up in the lineup is another pocket model. The DL 18-50 is targeted squarely at lovers of ultra-wide angle photography. At the wide end it captures the same field of view as an 18mm lens on a full-frame camera, and it still manages to zoom in to cover the classic standard-angle field of view offered by the 50mm focal length. Like the DL 24-85, the DL 18-50's lens has a variable f/1.8-2.8 aperture and 4 stops of stabilization. It doesn't have an in-camera flash, but it does have a hot shoe with support for the add-on EVF, and a tilting OLED touch display. The DL 18-50's lens is coated with the company's Nano Crystal Coat, the same type of coating used for the company's premium Nikkor lenses.

The DL 18-50 is also shipping in the summer, but its niche design comes with a higher price tag—$849.95.

Nikon DL 24-500

The final DL camera is a larger bridge-style superzoom. The DL 24-500 covers a longer zoom range than the 1-inch Panasonic FZ1000 while maintaining a similar form factor. It's a little larger than the closest model on the Canon side, the Canon G3 X—the G3 X zooms to 600mm, but doesn't include a built-in EVF.

The DL 24-500 does have an integrated viewfinder, which is a good thing as it certainly improves the usability when zoomed in. The lens is a variable f/2.8-5.6 aperture design that is stabilized by Nikon's Dual Detect Optical VR system, which provides 5 stops of stabilization.

The larger body has room for more controls, including a rear and top control dials, as well as a dial to adjust exposure compensation. There's a hot shoe and a pop-up flash, a pair of programmable Fn buttons, and a vari-angle display. Videographers looking at the DL 24-500 as a 4K platform will also be happy to know that it includes a microphone input.

Also shipping this summer, the DL 24-500 is the priciest of the trio—it'll sell for $999.95.

Nikon Coolpix B500

Despite targeting an upscale market with the DL series, Nikon isn't abandoning Coolpix. It is releasing three new long zoom models this spring, each with the more common 1/2.3-inch sensor size. The bridge-style B500 is priced at $299.95 and includes a 16-megapixel CMOS image sensor, a 40x zoom lens, Wi-Fi, and AA battery power—a plus for travelers who may not have access to power outlets in exotic locales and for occasional users who don't want to be without a camera if they neglect to recharge a battery.

Nikon Coolpix B700

The Coolpix B700 features a similar body style to the B500, but adds an EVF. It has a higher-resolution 20-megapixel BSI CMOS image sensor and is powered by a rechargeable battery. Its lens covers a 60x range, it can shoot in Raw format, supports 4K video capture, and includes SnapBridge Wi-Fi. It's priced at $499.95.

Nikon Coolpix A900

Finally, there's a pocket zoom model, the A900. It has a 20-megapixel BSI CMOS sensor, a 35x optical zoom lens, a 3-inch tilting rear display, and support for 4K video capture—all in a slim form factor. It's priced at $399.95.

This article originally appeared on PCMag.com.

About Our Expert

Jim Fisher

Jim Fisher

Principal Writer, Cameras

My Experience

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, the smartphone camera revolution, and the emergence of drones for aerial imaging. I have extensive experience with every major mirrorless and SLR system, and am also comfortable using point-and-shoot and action cameras. As a Part 107 Certified drone pilot, I’m licensed to fly unmanned aircraft systems (UAS) for commercial and editorial purposes, and am knowledgeable about federal rules and regulations regarding drones.

The Technology I Use

I use all of the major camera systems on a regular basis, swapping between Canon, Fujifilm, L-Mount, Micro Four Thirds, Nikon, and Sony systems. I still find time to use Leica M rangefinders and Pentax SLRs on occasion, too. I keep an iPhone 13 in my pocket for the rare occasions I'm not carrying a camera.

I'm not a brand-specific photographer. For product review photos, I swap between a Canon EOS R5 and a Sony a7R IV. I use Flashpoint and Godox TTL lights and Peak Design tripods, and I most often reach for a Think Tank or Peak Design backpack to carry equipment.

When it comes to computers, I'm an unapologetic Mac person and have been for the past 20 years. I write in Pages and use Numbers for spreadsheets. I currently swap between an Intel i9 MacBook Pro and an Apple Silicon Mac Studio for writing and use a calibrated BenQ 32.5-inch with the Studio for photo and video editing. I rely on a LaCie 6big RAID for media storage. I also keep a PC around for gaming, but please don't tell my Macs about it; they'll get jealous.

I split time between several different software apps depending on the type of editing I'm doing. For Raw image processing, Adobe Photoshop Lightroom Classic is my standard. I pair it with a LoupeDeck CT console to supplement my keyboard and trackpad, and I lean on RNI All Films 5 presets when I want to give an image a film look. I use Apple Final Cut Pro for video editing.

My first digital camera was the Canon PowerShot Elph S200, and my first DSLR was the Pentax *ist DL. I have a soft spot for antique film gear. I still use a 1950 vintage Rolleiflex Automat TLR and love trying mid-century Leica lenses on film and digital alike. I mainly use whatever's in front of me for review for digital snaps, but I pick up either my Leica M Typ 240 or Pentax K-3 III Monochrome when I want to step away from review work. In my downtime, I enjoy bird watching, reading, video games, and both good and bad movies, especially in the sci-fi and horror genres.

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